Privacy Policy

Last Updated: August 14, 2026

This Privacy Policy explains how Smyths Toys Guide (“we,” “our,” or “the app”) handles information when you use our mobile application.

1. Information We Collect

We aim to keep data collection to a minimum.

Our app may collect or process information that you voluntarily provide, such as:

• Search queries entered within the app

• Wishlist or favorite items stored locally on your device

• App preferences and settings

• Information you provide when contacting us

We do not intentionally collect sensitive personal information.

2. Automatically Collected Information

The app may automatically collect limited technical information, such as:

• Device type and operating system

• App version

• Basic diagnostic and crash information

• General usage information

This information may be used to improve app performance, stability, and user experience.

3. Third-Party Services

The app may use third-party services for functions such as analytics, crash reporting, advertising, or displaying external web content.

These third-party providers may process information according to their own privacy policies. We recommend reviewing their privacy policies before using their services.

4. External Websites

Our app may provide links or access to external websites. When you open an external website, you are subject to that website's own privacy policy and terms.

We are not responsible for the privacy practices, content, or security of third-party websites.

5. Children's Privacy

Our app is intended for a general audience and is not specifically designed to collect personal information from children.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information through the app, please contact us so we can take appropriate action.

6. Data Security

We take reasonable measures to protect information processed through the app. However, no electronic storage or transmission method can be guaranteed to be completely secure.

7. Data Retention

We retain information only for as long as reasonably necessary to provide app functionality, maintain security, resolve technical issues, or comply with applicable legal requirements.

Information stored locally on your device can generally be removed by clearing the app's data or uninstalling the app.

8. Your Choices

Depending on the features available in the app, you may be able to:

• Delete locally stored app data

• Remove saved favorites or wishlist items

• Disable optional permissions through your device settings

• Uninstall the app at any time

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted within this policy with an updated “Last Updated” date.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at: