NEW RELEASES
NEW RELEASES
Established in 1995, SM Entertainment has been a trailblazer in the world of entertainment, reshaping the very essence of K-POP and revolutionizing the industry as a whole. We take immense pride in pioneering the comprehensive artist development system, covering casting, training, production, and management, setting the stage for what K-POP is today.
At SM Entertainment, we don’t just embrace the future; we shape it. Our mission is to redefine K-POP and K-Culture, pushing boundaries, and setting new standards for entertainment. We create music that resonates with the future and inspires everyday life. Our timeless content uplifts anyone who encounters “Made by SM”, solidifying our legacy in the narrative of K-POP and K-Culture.
PROJECTS IN 2025