How Do Direct Selling Companies Contribute to Making India Self-Reliant?

We know the impact of COVID-19 has been stressful for all economies across the world. Especially India has been economically struggling as various industries experienced a downward slump in demand. However, in the phase of this adversity, direct selling companies have emerged as an exception. Some best direct selling companies in India have witnessed rapid growth during these uncertain times, which further help the country become self-reliant. 

How are Direct Selling Companies Immune to Declining Economy? 

The growth of top direct selling company in India has been driven by FMCG nutrition and wellness products. Unlike many other industries, this sector has been immune to the decline in demand for several reasons:

The first reason is a huge demand for FMCG products, especially related to health, such as immunity boosters, fat burners, gainers, nutritional products, and other health and wellness-related products. 

The second reason is that people are taking health very seriously, and hence, they are investing more money towards health products to keep their immunity higher during the onslaught of COVID-19 omicron and other variants.

Role of Direct Selling Companies in Making India Self-reliant 

Recent data shows that more than 37% of youth that comes in the age group of 21 to 24 years are unemployed. South Asia Economic Focus (Spring 2018) indicates that this age group is growing by 1.3 million a month. This young population needs opportunities to support themselves, and if not addressed, the country could face huge social unrest. Due to the huge demand for FMCG products and health products, as we mentioned before, this particular sector has been able to employ more people under its wing and help them survive through this tough period.

Through sourcing products and recruiting talent across the country, homegrown direct selling companies are galvanizing 'Make in India' in India. Creating an Atmanirbhar nation means making every industry and every sector self-reliant. One potential source of this transformation is direct selling.

The direct selling sector already works in compliance with the Atmanirbhar Bharatprinciples. The industry could be instrumental in rebooting the economy on various levels. It is significant to note that Direct Selling employs over 6 million people, and it is good to know they are not at risk of losing their jobs because they have already become AATMANIBRHARS.

A large section of Indian youth could be employed by the direct selling industry. Every day, about 2000-3000 youth join the sector since it requires neither high educational qualifications nor large investments. Additionally, the Direct Selling Industry works to upskill newcomers under multiple schemes of the Ministry of Skill Development and Entrepreneurship in the spirit of Atmanirbhar Bharat.

Conclusion

Now with the onslaught of the Omicron virus, direct selling companies are again in limelight due to their employment potential. And one such name under the domain is SmartValue, which has been consistently rated amongst the top direct selling companies in India. SmartValue has been employing large numbers of people for several years. It offers high-quality FMCG products at a reasonable price, and at the same time, the youth of India get the best opportunity to work.

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