Privacy Policy for SmartPurchase App

Effective Date: May 28, 2025

This Privacy Policy describes how SmartPurchase ("we," "us," or "our") collects, uses, and discloses your information in connection with your use of the SmartPurchase mobile application (the "App").

We are committed to protecting your privacy and ensuring you have control over your data.

1. Information We Collect

We collect information to provide and improve our services, understand how our users interact with the App, and deliver personalized product recommendations and special discounts.

• Usage Data (Automatically Collected): When you use our App, we automatically collect certain information about your device and your activity within the App. This "Usage Data" may include:
  
  

  • Visit Tracking Data: Information about the sections of the App you visit, the products you view, the features you interact with, the frequency and duration of your visits, and your navigation paths within the App. This data helps us understand your Browse behavior and purchasing interests.

  • Device Information: Your device's unique identifiers (e.g., advertising ID), IP address, operating system, device model, app version, and mobile network information.

  • Crash & Performance Data: Information about app crashes, stability, and performance metrics, which helps us diagnose and fix technical issues.

  • Interactions with Recommendations/Offers: Data on whether you view, click on, or redeem any product recommendations or special discounts we present.

• Information You Provide (Optional):
  
  

  • Contact Information (e.g., email address): If you choose to subscribe to our newsletter, request customer support, or participate in certain promotions, you may provide us with your email address or other contact details.

  • Voluntary Feedback: Information you provide when you contact us directly for support, provide feedback, or participate in surveys.

We do NOT collect any personally identifiable information (like your name, address, or payment details) automatically. Any personal information we hold is only that which you voluntarily provide to us.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain the App: To ensure the App functions correctly, deliver updates, and provide core services.

• To Personalize Your Experience:

  • Product Recommendations: We use your visit tracking data to understand your interests and recommend relevant products that we believe you might like.

  • Special Discounts & Offers: Based on your App usage patterns, we may send you special discounts or offers on products or services that align with your potential interests.

• To Improve and Optimize the App: We analyze Usage Data to understand user behavior, identify popular features, improve user interface and experience, and diagnose technical issues. This includes understanding the effectiveness of our recommendations and offers.

• To Communicate with You: If you opt-in, we may use your contact information to send you updates, newsletters, marketing communications, or respond to your inquiries.

• For Analytics and Research: To perform internal analytics, research, and for statistical purposes to understand trends and improve our services.

• To Ensure Security and Prevent Fraud: To protect our App and users from fraudulent or malicious activity.

• To Comply with Legal Obligations: To meet any applicable laws, regulations, or legal processes.

3. How We Share Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. We may share information with third parties in the following limited circumstances:

• With Service Providers: We use third-party service providers to help us operate, provide, and improve our App. These providers act on our behalf and are obligated not to disclose or use your information for any other purpose. Our primary service provider is:

  • Google Firebase: We use various Firebase services including Firebase Analytics (for understanding app usage, performance, and user behavior), Firebase Crashlytics (for crash reporting), and potentially other Firebase tools as needed for app functionality. Google's use of information collected by Firebase is governed by the Google Privacy Policy and Google's data processing terms.

• For Business Transfers: If SmartPurchase is involved in a merger, acquisition, or asset sale, your information may be transferred as a business asset. We will provide notice before your information is transferred and becomes subject to a different Privacy Policy.

• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

4. Your Choices and Control Over Your Data

We believe in giving you control over your information.

• Resetting Visit Data & Opting Out of Recommendations/Offers:
  
  

  • You have the option within the SmartPurchase App settings to reset your visit tracking data.

  • If you reset your visit data, your historical visit information used for recommendations and targeted offers will be cleared. Consequently, we will no longer send you personalized product recommendations or special discounts based on your past App usage. You will still receive general App notifications and updates, but not those tailored to your Browse history.

  • To do this, navigate to [App Name] > Settings > Privacy (or similar path) and locate the "Reset Visit Data" or "Opt-Out of Personalized Offers" option.

• Device Advertising ID: Most mobile devices allow you to reset your device's advertising ID. This can help limit the use of data for personalized advertising from various apps. Please refer to your device manufacturer's instructions.
  
  

  • For Android: Go to Settings > Google > Ads > Reset advertising ID.

• Email Opt-Out: If you receive marketing emails from us, you can opt-out by following the unsubscribe instructions provided in those emails.
  
  

5. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Children's Privacy

Our App is not intended for use by anyone under the age of 13 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

7. Links to Other Websites

Our App may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page within the App or on our website. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: avaish@androidlabs.aifusion.in

• Through the App: [Link to your in-app contact form or support section, if applicable]