Virtual Event Platform Market Size, Share & Industry Analysis: How AI and AR Are Reshaping the Industry

In an era of digital transformation and evolving work models, the way businesses and individuals connect and communicate is undergoing a significant shift. At the heart of this change is the virtual event platform market, a digital solution that allows enterprises to host and manage events online, from simple webinars to large-scale conferences and exhibitions. These platforms provide essential tools for engagement, interaction, and content delivery, effectively augmenting or even replacing traditional in-person gatherings. The global market was valued at USD 15.43 billion in 2024. The market is projected to grow from USD 17.44 billion in 2025 to USD 45.77 billion by 2032, with a notable CAGR of 14.8%. This article provides a comprehensive

Virtual Event Platform Market Size, Share & Industry Analysis, exploring the key drivers, transformative trends, and regional dynamics shaping this dynamic industry.

Drivers and Trends Reshaping the Industry

The robust growth of the virtual event platform market is fueled by a combination of a widespread focus on digital transformation, continuous technological advancements, and the push for greater accessibility.

Rising Digital Transformation and Technology The growing popularity of remote and hybrid work models is compelling businesses to adopt innovative technologies like Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) to enhance the performance of virtual meeting tools. Advancements in these technologies are providing more immersive and engaging experiences for virtual meetings, a trend that is rapidly gaining pace and bolstering market growth. For example, in 2023, virtual event startups raised over USD 1.8 billion in funding, with major rounds led by companies specializing in AI-driven event technology and immersive experiences. New technologies enable more personalized and interactive events for participants, which helps to increase attendee numbers and overall engagement.

The Impact of Generative AI The incorporation of generative AI technology in virtual event platforms is playing a crucial role in enhancing the personalized experience of attendees. With AI, platforms can offer tailored content and improved networking opportunities. Generative AI tools can also create AI-powered speakers for interactive content presentation and can automate tasks like attendee registration and scheduling, minimizing human dependency. For instance, Kaltura, Inc., a U.S.-based software company, has integrated generative AI capabilities into its platforms to enhance content personalization and interactivity.

Mobile-First Experiences and BYOD The popularity of mobile device usage is growing among participants for attending virtual events. As a result, many market players are focusing on developing mobile apps dedicated to attending virtual events, which offer features such as live streaming, seamless navigation, and interactive features. This trend fulfills the growing need for on-the-go participation and wider accessibility. Furthermore, the surge in the adoption of bring-your-own-device (BYOD) solutions, such as smartphones and laptops, is creating profitable opportunities for the market by increasing the accessibility of virtual events as users are no longer limited by location or specific hardware.

Market Segmentation and Regional Outlook

The virtual event platform market is multifaceted, with distinct segments and regional dynamics shaping its growth trajectory.

Request a Free sample to learn more about this report. https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/virtual-event-platform-market-105921

Segmentation by Deployment and Enterprise Type By deployment, the market is divided into cloud-based and mobile-based solutions. The cloud-based segment accounted for the largest market share in 2024, primarily due to its ability to accommodate large audiences without hardware limitations and its accessibility from anywhere. The mobile-based segment, however, is anticipated to grow at the highest CAGR during the forecast period. This is because businesses, particularly startups and small enterprises (SMEs) with limited budgets, can avoid heavy investments in infrastructure and licenses.

By enterprise type, the market is categorized into large enterprises, medium-sized enterprises, and startups & small enterprises. Large enterprises held the majority market share in 2024, driven by their reliance on virtual platforms for cost-effective hosting of global conferences and product launches. Conversely, startups & small enterprises are projected to grow at the highest CAGR, as these organizations are increasingly adopting cost-effective and easy-to-use virtual event solutions to host workshops and networking events.

Dominant and High-Growth Regions In 2024, North America held the leading market share, valued at USD 5.67 billion. This dominance is attributed to the region’s advanced digital infrastructure, high internet penetration, and the early adoption of digital transformation strategies. Key players in North America, like Remo USA Inc., are also focusing on designing AI-enabled tools to streamline event planning.

The Asia Pacific market is expected to grow at the highest CAGR during the forecast period. This is due to increasing internet penetration and the rising use of virtual events in government, healthcare, educational institutions, and corporate sectors. Europe is also seeing a considerable rise in adoption, driven by digital transformation investments and the demand for hybrid solutions. The Middle East & Africa and South America are anticipated to witness significant growth, supported by heavy government investments in digital infrastructure.

Competitive Landscape and Key Industry Developments

The virtual event platform market is highly competitive, with notable players focusing on strategic initiatives like novel product introductions and partnerships to enhance their global reach and maintain a competitive edge.

Strategic Partnerships and Acquisitions Major players are strategically directed toward acquisitions and partnerships with regional players to sustain their market presence. For instance, in July 2023, Microsoft partnered with InEvent to integrate virtual event capabilities into its Microsoft 365 ecosystem. Similarly, in July 2021, 6Connex collaborated with Hitachi Solutions to expand its business across Japan. These collaborations aim to enhance business efficiency and improve collaboration during hybrid events.

Product Innovation and Investment Key players are also introducing novel solutions to grow their consumer base and enhance user experience. In April 2024, Remo unveiled AI-driven networking features to more effectively replicate natural networking environments during virtual meetings. In March 2023, Zoom launched "Zoom Events," an end-to-end virtual event solution with integrated features for live streaming, networking, and attendee interaction. These investments in AI and immersive technologies indicate strong investor confidence in the sector's innovation potential. In April 2025, Hubilo secured USD 40 million in Series C funding to expand its AI-powered platform with automation and personalization features.

Conclusion

The Virtual Event Platform Market is poised for substantial growth, with a projected value of USD 45.77 billion by 2032. This expansion is driven by the widespread adoption of remote work models, advancements in technologies like AI and AR, and a growing consumer preference for mobile-first experiences and accessible solutions. While North America holds the largest market share due to its advanced digital infrastructure, the Asia Pacific and other emerging regions are expected to lead in growth. As major players continue to innovate through strategic partnerships and advanced product launches, the virtual event platform industry will remain at the forefront of digital transformation, redefining how we connect, collaborate, and experience events globally.

For a deeper, more detailed look into these market dynamics and to gain comprehensive intelligence on how these trends can impact your business, consider speaking with an expert.