1. Technology Acceptance Model (TAM): Developed by Fred Davis (1986), TAM explains that people adopt technology when they believe it’s both useful and easy to use.

In a small business setting, this means you'll be more likely to use AI when it directly improves outcomes—without requiring a tech degree.

2. Diffusion of Innovation (DoI): Proposed by Everett Rogers (1962), this model explains how new ideas and tech spread through a community.

You, as a workshop participant, are likely an early adopter—someone who tries useful tools before they become mainstream.

3. Resource-Based View (RBV): Introduced by Jay Barney (1991), RBV argues that a company gains a competitive edge through unique internal resources, like knowledge, skills, or tools.

When you learn to use AI well, it becomes your edge. Something others can’t easily copy.