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When the launch of the first Pixel phone in 2016, many people asked why Google entered into the business of manufacturing and selling smartphones. There are still a lot of people asking this question, even after all these years.

Critics may be correct to point out the contradiction between the company’s claims and its services. Google claims to be quite serious about selling hardware, yet Pixel phones are available in limited numbers in limited countries through a few carriers.

However, taking away the due credit from Pixel phones for being available in limited numbers could be unjust. Keeping the poor decision-making approach aside, Google has been able to produce the top quality handsets that look good and work impressively. In this article, we will discuss a few reasons why Google Pixel phones matter.

These phones put forward a tough competition with iPhones

Apple has been long claiming for placing the best camera on a phone. But now, it has to face tough competition in the form of Pixel phones, which have the industry's best camera modules. At least, a Pixel phone is comfortably the best Android camera phone in the industry. In some cases, it may even outperform iPhones. With the decision Google has made, it seems that the company hasn’t entered into the smartphone manufacturing and selling industry to make money. It rather uses this process to gain a reputation that of a tech leader.

Pixel phones have been in the industry to get a mind share instead of market share. The most evident sign of it is that many people in the industry remain compelled to compare the camera performance of iPhones with that of Pixel phones. Google powers its Pixel phones’ camera systems with Artificial Intelligence to bring improve its camera results. People aware of the Pixel’s camera capability are far more than the ones who own a Pixel phone.

These phones set the android standard

Google has been quite impressive with the development of user experience in its phones. By looking at the Pixel phones, you will realize that these phones provide an optimal Android experience. And what’s more impressive is that Google has been issuing guidelines for its Android developers with every design change. For instance, Google released a set of guidelines for developers when it moved away from the traditional aspect ratio of 16:9 in the Pixel 2XL. The company again issued instructions for developers when it opted for a notch in the Pixel 3 XL. Many people argue that Google follows suit of Samsung and other tech giants, but there are occasions when Google sets standards by adding new hardware features.

Another reason why Google has become a leader in the Android world is that cost of tailoring the operating system to a smartphone drops significantly if that device uses the same standards used in the making of Pixel phones. With every app developer following guidelines by Google, other companies can manufacture their phones based on those guidelines.

That said, Google doesn’t have to produce too many handsets to rule the industry. With Android developers working solely on Google’s instructions, it becomes more evident that Google drives the Android smartphone industry in whichever direction it considers right.

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