Social Medias like Instagram have become a huge stepping stone for businesses. There are many opportunites that are given and with celebrities and influencers, a small businesses is given even more to become successful
Benefits
Increased visibility and brand awareness: Instagram allows small businesses to reach a wider audience and showcase their products or services to potential customers.
Greater engagement with customers: Instagram provides a platform for small businesses to interact with their customers, respond to their questions and comments, and build relationships with them.
Improved customer loyalty and satisfaction: By providing engaging content and responding to customer feedback, small businesses can improve customer loyalty and satisfaction, leading to repeat business and positive word-of-mouth.
Increased website traffic and sales: Instagram can be used to drive traffic to a small business's website and increase sales by featuring links to products or services and promoting special offers.
Opportunities for market research: Instagram allows small businesses to gather customer feedback and insights through polls, surveys, and other interactive features, which can be used to improve their products or services.
Influencer known as "Roxxsaurus" buys from small businesses that are advertised on her Instagram. She goes one by one reviewing what she thinks of each item.
"Roxxsaurus" boasts about 4.58M youtube followers and also has over 500K followers on Instagram
Youtuber Rachel Catherine shows her support in small businesses by purchasing items from 10 small businesses.
Catherine boasts about 215K youtuber followers