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An annual curated Original Music Program designed to rebuild and professionalise the live performance ecosystem, maximising attendance at participating venues and raising the profiles of Original Acts. Achieved through Key partnerships across Councils, Venues, Industry peak bodies, Media, Youth and specific demographic organisations, targeting high growth areas of Parramatta, Cumberland and Fairfield LGA's.
A topline overview for the project is forecasting:
A combined key partners community reach of 7 million impressions.
Unique community engagement of 1.2 to 1.5 million people.
Total economic impact of approx $11 million dollars per annum (Direct and indirect).
Achievable conversion rate of 5.3% engagement to ticket sales ratio results in sold out events.
Engaging approx 1300 Australian Original Music makers per year with paid work.
This unique set of circumstances, as well as some other external factors provide a level of confidence that the project is highly likely to lead to successful outcomes for the community, participating venues and original music artists.
Mission of the project
Mission of the project
To rebuild, sustain, and professionalise the original live music ecosystem, by delivering accessible, high-quality live music experiences, creating fair paid opportunities for artists, strengthening pathways between community, industry, participating venues and cultural infrastructure.
Vision Statement:
A culture where mainstream expectations place high value on and celebrate new Australian original music.
Values:
Inclusion: Making contemporary original music available and accessible to communities that previously had little to no access.
Originality: Championing high quality unique Australian Music makers, nurturing artist success and professional opportunities.
Education: Drive audience development and raise the demand for original music. Professional learning and development for original artists.
Innovation: Delivering significant promotional reach for original music by collaboration with key partnerships in Industry, Local Councils, Venues, State Government, Media and business.
Strategic Goal:
Transform original music from a niche interest into a culturally valued mainstream expectation of the community.
Key Partnerships
Key Partnerships
The forecast combined reach into the community of 7 million impressions is delivered by a network of key partners including Local Council, Venues, Media partners and Business.
The unique engagement from those impressions is 1.2 < 1.5 Million people in the community.
This delivers broad promotional scope at a scale that will highly likely ensure successful events.
Original Artists/Fans
Original Artists/Fans
Original artists health and wellbeing is impacted by an ecosystem that does not support success and provides little to no opportunities for professional growth and learning.
The project delivers well supported promoted events, set in professional performance spaces, in locations that previously had little to no opportunities for original music.
resulting in the fans having a high quality customer experience that is easy to access. This maximises repeat attendance and raises demand for orignial music.
Peak bodies & grant funding
Peak bodies & grant funding
Peak body memberships ensures current and future compliance to industry standards including accessibility, fair wages, pay/conditions. Assists with finding opportunities for funding and amplifies networking opportunities.
Grants deliver funds for activities and accountability metrics for outcomes.
Sponsorship & donations
Sponsorship & donations
Sponsorship packages are available for brands that align well with our values of Inclusion, Originality, Education & Innovation.
Packages are available at different levels to suit large medium and smaller operators to contribute in a meaningful way.
Non tax deductible donations can be made & philanthropic enquiries are welcome.
Activities Summary:
The project will curate the artist lineups, deliver the events listed below in a quarterly rotation, ensuring it's Genre driven - celebrating musical/community diversity which in turn maximises engagement and stakeholders branding through our network of key partners.
Music festivals, including music industry forums and seminars.
Professional level events for established acts.
'Local Showcase' style multi artist events.
Muso - Jam sessions.
Singer Songwriter - open mic nights.
All ages band competitions.
Key partners - Progress board
Key partners - Progress board
Local Councils : 3 x Discussions underway - all have been supportive to date. 1 key partner invitation in play.
Venues: 2 secured interest, Inital contact made with more, waiting to hear back from others.
Media partners: Radio, Online, TV, Posters/print all at different stages of progression.
Specific demographics: Youth organisations and cultural groups - yet to be contacted.
Musician based membership organisation's: Initial contact made with some
Contact us:
Questions - you probably have some?
Contact us:
Questions - you probably have some?
To find out more contact the Project Director Jason Bawden.
[ jasonbawden @ outlook . com ]
About us:
Find out more about Project Director Jason Bawden here
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