Research

☑️  Research in Progress

스타크래프트 프로게이머들의 전략 선택 데이터 기반 혼합 전략 균형 이론 분석 (with 정재현, 황휘)

경기 결과가 팬의 감정에 미치는 영향: e스포츠 경기 하이라이트 영상 댓글 데이터 중심으로 (with 박은수 등)

국내 팬과 해외 팬의 이질성: LCK리그 국내 시청자와 미국 시청자 중심으로(with 류윤지 등)

Kim, Y., Cho, J., Lee, H., & Pyun, H.. Obese Warning, Optimistic Response, and Misreporting.

Zhao, X., Sung, H., & Pyun, H.. Outcome Uncertainty Revisited: Cultural and Spatial Heterogeneity in Stadium Attendance.

Hwang, S., & Pyun, H.. The economics of wrong calls: Case of baseball strike/ball decision.

Jeong, J., Ryu, W., Ryu, Y., & Pyun,H.. The Effects of Small Sports Event on Small Local Economies: The Case of Gimcheon Korea Expressway Women’s Volleyball Team.

☑️  Publications

Menge, J. A., Buehren, C., Hwang, H., Schlesinger, T., & Pyun, H. (2025). How football Bundesliga matches affect traffic volume and carbon emissions. European Sport Management Quarterly, 26(2), 228-246. https://doi.org/10.1080/16184742.2025.2537654

정재현, 오재민, 강종한, 장원석, & 편현웅. (2025). 수비 시프트 금지 정책이 KBO 좌타자 타격 성과에 미치는 영향. 한국체육측정평가학회지, 27(4), 83-98. http://doi.org/10.21797/ksme.2025.27.4.083

이병복, & 편현웅. (2025). 카테고리별 스트로크 게인드 (Strokes Gained) 가 KLPGA 투어 선수들의 획득 상금액에 미치는 영향: 획득 상금액 level 에 따른 조절된 매개효과 검증. 한국체육측정평가학회지, 27(3), 43-59.  https://doi.org/10.23949/kjpe.2025.3.64.2.17

Park, E., Ryu, Y., Jang, W., Lee, G., & Pyun, H. (2025). Reference Points, Loss Aversion, and Sport: Text Analysis of Football Highlight Comments. International Journal of Sport Finance, 20(2), 99-111. https://doi.org/10.32731/IJSF.202.052025.04

Ryu, Y., Jeong, J., Zhao, X., & Pyun, H. (2025). Beauty premium and penalty in sport: text analysis of Instagram comments in the Korean women’s volleyball league. International Journal of Sports Marketing and Sponsorship, 26(4), 823-842. https://doi.org/10.1108/IJSMS-09-2024-0266

Hwang, H., Humphreys, B. R., & Pyun, H. (2025). Game Day Traffic and Sports: Evidence From Yankee Stadium in the Bronx. Journal of Sports Economics, 26(3), 219-239. https://doi.org/10.1177/15270025241289400.

Jang, W., Zhuo, G., Pyun, H., & Lee, G. (2025). Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans’ Perceived Curiosity and Evaluations of Game Consumption. International Journal of Human–Computer Interaction, 41(1), 765–774. https://doi.org/10.1080/10447318.2024.2327178

Ryu, Y., Jeong, J., Jang, W., Lee, G., & Pyun, H. (2025). Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea. Communication & Sport, 13(6), 1190-1212. https://doi.org/10.1177/2167479524127705

Menge, J.A., Schlesinger, T., & Pyun, H. (2024). Live Game Attendance and the Desire for (Un)Certain Game Outcomes in Football: Evidence From the German 2. Bundesliga. International Journal of Sport Finance 19(2), 110-124.  http://doi.org/10.32731/IJSF/192.052024.03

류윤지, 정재현, & 편현웅. (2024). 관중 수를 통한 프로 야구팀의 마케팅 성과 분석: 확률변경모형을 중심으로. 한국스포츠산업경영학회지, 29(2), 133-147.  https://doi.org/10.31308/KSSM.28.5.38

성호준, 김유진, 오재민, 이상범,  이인규, 편현웅. (2023) K 리그에서 기대치 기반 선호와 손실 회피: 유튜브 하이라이트 댓글을 활용한 텍스트 분석. 체육과학연구,34(4), 677-686.

류윤지, 편현웅. (2023) 프로야구선수의 외모 프리미엄 효과: 연봉과 인기도를 중심으로. 한국스포츠산업경영학회지, 28(5), 38-51.

김소희, 편현웅, 한승진, 이원재. (2023) 올림픽 유산(Legacy)에 대한 개최지 주민의 인식: 2018평창동계올림픽을 중심으로. 한국융합과학회지, 12(8), 139-150.

Ryu, Y., Hwang, H., Jeong, J., Jang, W. E., Lee, G., & Pyun, H. (2023) Missed a Live Match? Determinants of League of Legends Champions Korea Highlights Viewership. Frontiers in Psychology, 14, 1213600. 

Sung, H., & Pyun, H. (2023) Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1. Journal of Sports Economics, 24(6), 717–736. 

Pyun, H., Humphreys, B. R., & Khalil, U. (2023) Professional Sports Events and Public Spending: Evidence from Municipal Police Budgets. Journal of Sports Economics, 24(1), 73–96. 

정재현, 편현웅. (2022) 약팀의 승리법: 한국배구 V-리그에서 Upset Win 결정요인 분석. 한국체육측정평가학회지, 24(3), 83-95. 

Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., & Pyun, H. (2022) Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts. SAGE Open, 12(4), 21582440221144428.

Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., Ryu, W. S., Pyun, H., & Kim, D. (2022) Effects of the Olympic Announcement and the Actual Event on Property Values: The Case of the 2018 PyeongChang Winter Olympic Games. Sustainability, 14(14), 8687.

이원재, 한승진, 편현웅, 김소희. (2021) 올림픽 유산(Legacy) 항목 체계화 연구: 올림픽의 장기적 효과를 중심으로.  한국융합과학회지, 10(5), 49-71

Pyun, H., Kim J., Schlesinger, T., & Matto, L. (2020) Positive Externalities from Professional Football Clubs in the Metropolitan Rhine-Ruhr, Germany: Trickle-Down Effects Associated with Promotion and Relegation. Sustainability, 12(20), 8638; https://doi.org/10.3390/su12208638

Faß, E., Pyun, H., & Schlesinger, T. (2020) Perception of aging in the relation between sport activity and self-rated health in middle and older age-A longitudinal analysis. SSM-Population Health, 100610.

Pyun, H., Kim J., & Kim D. (2020) Which Professional Sport Team has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach. International Journal of Sport Finance, 15(2), 55-68.

Pyun H. (2019) Exploring the causal relationship between Major League Baseball games and crime: A synthetic control analysis. Empirical Economics, 57(1), 368-383.

Pyun, H., & Hall, J. C. (2019) Does the Presence of Professional Football Cause Crime in a City? Evidence from Pontiac, Michigan. Applied Economics, 51(36), 3958-3970.

Humphreys, B. R. & Pyun H. (2018) Professional Sports and Traffic Congestion: Evidence from US Cities. Journal of Regional Science, 58(5), 869-886.

Hall, J. C., Humphreys, B. R., & Pyun H. (2017) An Inventory of Sports Economics Courses in the US. International Journal of Sport Finance,12(1), 3-13.

Humphreys B. R. & Pyun H. (2017). Monopsony Exploitation in Professional Sport: Evidence from Major League Baseball Position Players, 2000-2011. Managerial and Decision Economics, 38(5), 676-688.

Neto, A. B. F., Hodges, C. D., & Pyun H. (2016). Voting Dynamics and the Birth of State-owned Casinos in Kansas. Economics Bulletin, 36(1), 329-336.

☑️  Papers Under Review

Hwang, H., Humphreys, B., & Pyun, H.. The Effectiveness and Time Costs of School Zone Speed Cameras in New York City. (submitted to the Journal of Urban Economics)

Ryu, Y., & Pyun, H. Endogenous Market Expectations and Demand: Evidence from Institutional Rotation Rules. (submitted to the Applied Economics Letters)

Kim, Y., Oh, J., Jeong, J., & Pyun, H.. Loss-Averse Fans andMalicious Comments in Online: The Case of Korean National Football Team. (submitted to the Humanities and Social Sciences Communications)

Sung, H., Lee, J., & Pyun, H.. Outcome Uncertainty, Cost Difference, and Heterogeneous Demand across Spectating Options. (submitted to the International Journal of Empirical Economics)