Research

☑️  Research in Progress

스타크래프트 프로게이머들의 전략 선택 데이터 기반 혼합 전략 균형 이론 분석 (with 정재현, 황휘)

스쿨존스피드카메라가 지역 교통에 미치는 효과 분석 (with 황휘, Humphreys)

경기 결과가 팬의 감정에 미치는 영향: e스포츠 경기 하이라이트 영상 댓글 데이터 중심으로 (with 박은수 등)

국내 팬과 해외 팬의 이질성: LCK리그 국내 시청자와 미국 시청자 중심으로(with 류윤지 등)

K리그 팬과 국가대표팀 팬의 이질성 검증(with 김유진, 오재민, 이상범, 이인규)

☑️  Publications

Ryu, Y., Jeong, J., Zhao, X., & Pyun, H. (2025). Beauty premium and penalty in sport: text analysis of Instagram comments in the Korean women’s volleyball league. International Journal of Sports Marketing and Sponsorship, https://doi.org/10.1108/IJSMS-09-2024-0266.

Park, E., Ryu, Y., Jang, W., Lee, G., & Pyun, H. (2025). Reference Points, Loss Aversion, and Sport: Text Analysis of Football Highlight Comments. International Journal of Sport Finance, 20(2).

Hwang, H., Humphreys, B. R., & Pyun, H. (2025). Game Day Traffic and Sports: Evidence From Yankee Stadium in the Bronx. Journal of Sports Economics, 26(3), 219-239.https://doi.org/10.1177/15270025241289400.

Jang, W., Zhuo, G., Pyun, H., & Lee, G. (2024). Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans’ Perceived Curiosity and Evaluations of Game Consumption. International Journal of Human–Computer Interaction, 41(1), 765–774. https://doi.org/10.1080/10447318.2024.2327178

Ryu, Y., Jeong, J., Jang, W., Lee, G., & Pyun, H. (2024). Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea. Communication & Sport, 21674795241277051.  (Online published)

Hwang, H., Humphreys, B. R., & Pyun, H. (2024). Game Day Traffic and Sports: Evidence From Yankee Stadium in the Bronx. Journal of Sports Economics, 26(3), 219-239. https://doi.org/10.1177/15270025241289400

Menge, J.A., Schlesinger, T., & Pyun, H. (2024). Live Game Attendance and the Desire for (Un)Certain Game Outcomes in Football: Evidence From the German 2. Bundesliga. International Journal of Sport Finance 19(2), 110-124. 

류윤지, 정재현, & 편현웅. (2024). 관중 수를 통한 프로 야구팀의 마케팅 성과 분석: 확률변경모형을 중심으로. 한국스포츠산업경영학회지, 29(2), 133-147. 

성호준, 김유진, 오재민, 이상범,  이인규, 편현웅. (2023) K 리그에서 기대치 기반 선호와 손실 회피: 유튜브 하이라이트 댓글을 활용한 텍스트 분석. 체육과학연구,34(4), 677-686.

류윤지, 편현웅. (2023) 프로야구선수의 외모 프리미엄 효과: 연봉과 인기도를 중심으로. 한국스포츠산업경영학회지, 28(5), 38-51.

김소희, 편현웅, 한승진, 이원재. (2023) 올림픽 유산(Legacy)에 대한 개최지 주민의 인식: 2018평창동계올림픽을 중심으로. 한국융합과학회지, 12(8), 139-150.

Ryu, Y., Hwang, H., Jeong, J., Jang, W. E., Lee, G., & Pyun, H. (2023) Missed a Live Match? Determinants of League of Legends Champions Korea Highlights Viewership. Frontiers in Psychology, 14, 1213600. 

Sung, H., & Pyun, H. (2023) Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1. Journal of Sports Economics, 24(6), 717–736. 

Pyun, H., Humphreys, B. R., & Khalil, U. (2023) Professional Sports Events and Public Spending: Evidence from Municipal Police Budgets. Journal of Sports Economics, 24(1), 73–96. 

정재현, 편현웅. (2022) 약팀의 승리법: 한국배구 V-리그에서 Upset Win 결정요인 분석. 한국체육측정평가학회지, 24(3), 83-95. 

Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., & Pyun, H. (2022) Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts. SAGE Open, 12(4), 21582440221144428.

Han, S. J., Lee, W. J., Kim, S. H., Yoon, S. H., Ryu, W. S., Pyun, H., & Kim, D. (2022) Effects of the Olympic Announcement and the Actual Event on Property Values: The Case of the 2018 PyeongChang Winter Olympic Games. Sustainability, 14(14), 8687.

이원재, 한승진, 편현웅, 김소희. (2021) 올림픽 유산(Legacy) 항목 체계화 연구: 올림픽의 장기적 효과를 중심으로.  한국융합과학회지, 10(5), 49-71

Pyun, H., Kim J., Schlesinger, T., & Matto, L. (2020) Positive Externalities from Professional Football Clubs in the Metropolitan Rhine-Ruhr, Germany: Trickle-Down Effects Associated with Promotion and Relegation. Sustainability, 12(20), 8638; https://doi.org/10.3390/su12208638

Faß, E., Pyun, H., & Schlesinger, T. (2020) Perception of aging in the relation between sport activity and self-rated health in middle and older age-A longitudinal analysis. SSM-Population Health, 100610.

Pyun, H., Kim J., & Kim D. (2020) Which Professional Sport Team has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach. International Journal of Sport Finance, 15(2), 55-68.

Pyun H. (2019) Exploring the causal relationship between Major League Baseball games and crime: A synthetic control analysis. Empirical Economics, 57(1), 368-383.

Pyun, H., & Hall, J. C. (2019) Does the Presence of Professional Football Cause Crime in a City? Evidence from Pontiac, Michigan. Applied Economics, 51(36), 3958-3970.

Humphreys, B. R. & Pyun H. (2018) Professional Sports and Traffic Congestion: Evidence from US Cities. Journal of Regional Science, 58(5), 869-886.

Hall, J. C., Humphreys, B. R., & Pyun H. (2017) An Inventory of Sports Economics Courses in the US. International Journal of Sport Finance,12(1), 3-13.

Humphreys B. R. & Pyun H. (2017). Monopsony Exploitation in Professional Sport: Evidence from Major League Baseball Position Players, 2000-2011. Managerial and Decision Economics, 38(5), 676-688.

Neto, A. B. F., Hodges, C. D., & Pyun H. (2016). Voting Dynamics and the Birth of State-owned Casinos in Kansas. Economics Bulletin, 36(1), 329-336.

☑️  Papers Under Review

Ryu, Y.,  & Pyun, H.  Uncertain game outcome, high quality game, and baseball attendance: Causal evidence from starting pitcher rotation. (submitted to the International Journal of Sport Finance) 

Park, E., Ryu, Y., Jang, W., Lee, G., & Pyun, H.  Reference Points, Loss Aversion, and Sports: Text Analysis of Football Highlight Comments. (submitted to the International Journal of Sport Finance)