Siti Norida Wahab is attached to the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Puncak Alam. She brings nearly 20 years of professional experience spanning both industry and academia. Her extensive career includes serving in managerial roles within multinational logistics companies as well as holding key positions in prominent private universities. Her primary research interests focus on the sustainable adoption of practices within logistics and supply chain management. She has successfully managed national and international research grants and has disseminated her findings through publications in high-impact journals, conference proceedings, books, and book chapters. Furthermore, she has guided numerous PhD and MSc candidates through their research endeavors. Her achievements in research and innovation have been recognized through multiple awards, including platinum, diamond, gold, silver, and bronze medals at various innovation competitions. In addition to her academic contributions, she actively serves as a reviewer for peer-reviewed journals and academic conferences. Currently, she holds the professional designation of Technologist with the Malaysia Board of Technologists (MBOT).