Siti Norida Wahab is a Senior Lecturer in the operations management program at the Faculty of Business and Management, UiTM Puncak Alam. She has more than 15 years of experience in both the industrial and educational fields. Her previous leadership positions include roles at the managerial level in multinational logistics companies and renowned private universities. Her research interest includes sustainable adoption in logistics and supply chain management. She managed national and international grants and published her research works in high-rated journals, proceedings, and book chapters. Besides, she supervised a number of MSc and PhD candidates. For excellence, she has won platinum, diamond, gold, and bronze medals in innovation competitions. She also actively serves as a reviewer for journals and academic conferences. Currently, she is a professional technologist of the Malaysia Board of Technologists and a chartered member of the Chartered Institute of Logistics and Transport.