In recent years, chatbot services have revolutionized how businesses interact with their customers, streamlining communication, enhancing user experience, and improving operational efficiency. With advancements in artificial intelligence (AI) and natural language processing (NLP), chatbots can handle various tasks, from customer support to lead generation and sales.

A chatbot is a conversational AI that automates customer support in a friendly, familiar way, providing 24/7 service. However, with the rise of generative AI, traditional chatbots are rapidly evolving.

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Conversational AI chatbots are a type of artificial intelligence (AI) that can simulate human conversation. They are made possible by natural language processing (NLP), a field of AI that allows computers to understand and process human language, and Google's foundation models, which power new generative AI capabilities. Google Cloud offers conversational AI as part of Vertex AI platform offerings like Vertex AI Agent Builder and Customer Engagement Suite with Google AI.

Conversational marketing platforms

A conversational marketing platform is specialized software that simplifies the creation, training, and deployment of conversational self-service tools like chatbots, voice bots, or virtual agents. It empowers organizations to build intelligent, interactive AI agents capable of large-scale natural language conversations.

It primarily aims to engage customers and prospects in real-time through personalized conversations. This creates interactive and meaningful interactions between businesses and their target audience. Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, to generate sales.