Work Experience

Outright Concepts Limited - Brand Specialist 

2024 August - 2025 April  

• Developed comprehensive brand strategies, including mission statements, core values, and competitive differentiation, enhancing brand positioning and identity.  

• Created effective content strategies that aligned brand purpose with target audience needs, resulting in impactful storytelling and content positioning across multiple channels.  

• Established brand guidelines for NGOs in Trinidad and Tobago and internationally, ensuring consistent brand identity through logo usage, color schemes, typography, imagery, voice, and tone.  

• Collaborated with cross-functional teams and clients to develop editorial calendars, budgets, and responsibilities for brand, marketing, and content strategies, ensuring effective communication and seamless execution across departments.  

• Designed and created graphics aligned with brand strategies and guidelines, ensuring consistency in visual identity across all platforms and enhancing brand recognition.

Ibis! Production - Media Consultant/ Strategist

2023 - 2024

• Developed comprehensive brand strategies encompassing mission statements, core values, and differentiation from competitors, contributing to enhanced brand positioning and identity.

• Executed end-to-end marketing strategies, incorporating situational analysis, SWOT analysis, and pricing strategies to achieve defined marketing goals and KPIs, ensuring brand resonance with target audiences.

• Spearheaded effective content strategies, aligning brand purpose with target audience needs, resulting in compelling content positioning, identity, and storytelling across various channels.

• Developed and enforced brand guidelines, ensuring consistent brand and content identity through logo usage, color palettes, typography, imagery, voice, and tone, maintaining a unified brand presence.

• Collaborated with diverse teams and stakeholders, incorporating editorial calendars, budgets, and responsibilities for brand, marketing, and content strategies, fostering effective communication and seamless implementation across departments.

Express House: CCN TV6 — Media and Journalism Intern

2023 - Internship

• Developed practical skills in all facets of media production, including script writing, live broadcasting, and field reporting.

• Gained hands-on experience covering diverse events, from protests and press briefings to cultural festivals and construction site visits.

• Acquired proficiency in using Electronic News Production System (ENPS) for script writing, news planning, and communication within the newsroom.

• Contributed to the creation and editing of news articles, ensuring alignment with editorial guidelines and high journalistic standards.

• Attended forums, briefings, and diverse events, showcasing versatility in adapting to different reporting subjects and engaging with various stakeholders.

• Demonstrated strong research and preparation abilities by proactively crafting interview questions for diverse collaborations, ensuring depth and relevance in journalistic inquiries.

Moka Plant Shop - Social Media/ PR Manager

2020- 2023

• Designed and executed a new online business’s media strategy across Instagram, Facebook, and Marketplace.

• Through the use of paid ads and precisely targeted marketing, expanded the business’s customer base.

• Interacted and built valuable relationships with current and potential customers.

• Worked to ensure the voice and image of the business were accurately represented.

Caribbean Amp Studio — Social Media / PR Coordinator

2022 - 2023 Internship 

• Contributed to brand strategy. Explored and developed brand awareness strategies and brand elements, developed a social media target audience, and created a potential customer journey.

• Determined the various metrics to be used for measuring social media performance.

• Contributed to a media contact list that included various organizations, influencers, and businesses that potentially could assist in increasing brand awareness in the various communities.

• Created and managed social media calendar for a three-month period (November 2022- January 2023). The calendar was intended to boost brand awareness and was specifically aimed at the target audience.

• Planned social media content and executed content that aligned with the social media calendar.

• Successfully planned and led meetings for collaboration with a local organization.

• Developed interview questions for the various collaborations, based on the organization type as well as individual.

COSTAATT Tech Camp — Camp Support Assistant

2018 and 2019 - Four Summer Camps

• Actively promoted the event to hundreds of targeted social media users increasing the overall sign-up percentage.

• Assisted in the organization and planning of events and lectures suited to the needs of the targeted audiences.

• Gained a high knowledge of leadership and communication skills by managing the operations of the camp throughout the day.

• Ensured effective communication was maintained with team members, students, and parents.

• Assisted in carrying out lectures and teaching students. Simplified the lectures for students who needed further teaching. Worked with students to complete activities and assignments.