Holistic digital marketing for small and big teams
Holistic digital marketing for small and big teams
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I'm a digital marketing consultant based in Cambridge, UK. Prior to transitioning to marketing in 2008, I worked as a freelance journalist in London for Bauer, BBC Worldwide, Hachette, Haymarket, Hearst, IPC Media, News Corp, Trinity Mirror and several other publishers.
I'm a digital marketing consultant based in Cambridge, UK. Prior to transitioning to marketing in 2008, I worked as a freelance journalist in London for Bauer, BBC Worldwide, Hachette, Haymarket, Hearst, IPC Media, News Corp, Trinity Mirror and several other publishers.
I am happy in big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality and fit for purpose. In small teams I offer web development, SEO, social media and analytics support.
I am happy in big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality and fit for purpose. In small teams I offer web development, SEO, social media and analytics support.
I am passionate about startups. I have been scaling down content marketing strategies adopted by large enterprises to fit the scope and budget of small organisations. I have helped SMEs and charities to optimise their digital presence.
I am passionate about startups. I have been scaling down content marketing strategies adopted by large enterprises to fit the scope and budget of small organisations. I have helped SMEs and charities to optimise their digital presence.
I offer my skills pro bono to local charities and non-profit organisations.
I offer my skills pro bono to local charities and non-profit organisations.
Marcomms
Marcomms
I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also provided. My marketing mix includes digital and traditional marketing to reach all audiences.
I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also provided. My marketing mix includes digital and traditional marketing to reach all audiences.
Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews.
Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews.
Writing
Writing
I am a journalist and copywriter who is up to date with digital practices and SEO. I can also leverage AI tools.
I am a journalist and copywriter who is up to date with digital practices and SEO. I can also leverage AI tools.
Digital Training
Digital Training
I offer training to individuals and organisations focusing on marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics.
I offer training to individuals and organisations focusing on marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics.
My old website: simonecastello.co.uk - please remove from your bookmarks
Articles for website.docxarticles on AI
articles on AI
journalism
journalism
Advertorial: NHS lung cancer (above)
Articles on AI and medicine (see above)
Preventing and Addressing Violence Against Children
World’s first ever 3D-printed steel bridge installed in Amsterdam
Hot and emerging fields in academic research: STEM disciplines
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