Holistic digital marketing for small and big teams
Holistic digital marketing for small and big teams
I'm a digital marketing consultant based in Cambridge, UK. Prior to transitioning to marketing in 2008, I worked as a freelance journalist in London for Bauer, BBC Worldwide, Hachette, Haymarket, Hearst, IPC Media, News Corp, Trinity Mirror and several other book and media publishers.
I'm a digital marketing consultant based in Cambridge, UK. Prior to transitioning to marketing in 2008, I worked as a freelance journalist in London for Bauer, BBC Worldwide, Hachette, Haymarket, Hearst, IPC Media, News Corp, Trinity Mirror and several other book and media publishers.
I am happy in big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality and fit for purpose. In small teams I offer web development, SEO, social media and analytics support.
I am happy in big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality and fit for purpose. In small teams I offer web development, SEO, social media and analytics support.
I am passionate about startups and SMEs. I have been scaling down content marketing and social media strategies adopted by large enterprises to fit the scope and budget of small businesses and organisations. I have helped SMEs, startups and charities to optimise their digital presence. With so many arrows to my bow, personal interests and work often mingle.
I am passionate about startups and SMEs. I have been scaling down content marketing and social media strategies adopted by large enterprises to fit the scope and budget of small businesses and organisations. I have helped SMEs, startups and charities to optimise their digital presence. With so many arrows to my bow, personal interests and work often mingle.
I offer my skills pro bono to local charities and non-profit organisations. I believe in giving back to the community where I live.
I offer my skills pro bono to local charities and non-profit organisations. I believe in giving back to the community where I live.
Marcomms
Marcomms
I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also on the table. My marketing mix includes digital and traditional marketing to reach all audiences.
I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also on the table. My marketing mix includes digital and traditional marketing to reach all audiences.
Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews.
Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews.
Writing
Writing
I am a journalist and copywriter who is up to date with digital practices and SEO.
I am a journalist and copywriter who is up to date with digital practices and SEO.
Digital Training
Digital Training
I offer training to individuals and organisations focusing on marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics.
I offer training to individuals and organisations focusing on marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics.
My old website: simonecastello.co.uk - please remove from your bookmarks
Writing
Writing
Advertorial: NHS lung cancer (above)
ML revives faltering drug discovery by using data to decode biology
Rise of robo-surgeons to benefit patients, medical practitioners alike
AI and precision medicine are driving a genomics revolution
Does AI development need to hit the brakes or the gas pedal?
Preventing and Addressing Violence Against Children
World’s first ever 3D-printed steel bridge installed in Amsterdam
Hot and emerging fields in academic research: STEM disciplines
Brilliant Branding on a Budget for SMEs