Holistic digital marketing for small and big teams

I'm a digital marketing consultant based in Cambridge, UK. Prior to transitioning to marketing in 2008, I worked as a freelance journalist in London for Bauer, BBC Worldwide, Hachette, Haymarket, Hearst, IPC Media, News Corp, Trinity Mirror and several other book and media publishers. 

I am happy in big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality and fit for purpose. In small teams I offer web development, SEO, social media and analytics support. 

I am passionate about startups and SMEs. I have been scaling down content marketing and social media strategies adopted by large enterprises to fit the scope and budget of small businesses and organisations. I have helped SMEs, startups and charities to optimise their digital presence. With so many arrows to my bow, personal interests and work often mingle.

I offer my skills pro bono to local charities and non-profit organisations. I believe in giving back to the community where I live.

Marcomms

I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also on the table. My marketing mix includes digital and traditional marketing to reach all audiences. 

Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews. 



Writing

I am a journalist and copywriter who is up to date with digital practices and SEO.

Digital Training



I offer training to individuals and organisations focusing on marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics. 

My old website: simonecastello.co.uk - please remove from your bookmarks