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Data-driven Digital
Dancing to Google's piper tune since 2008
Dancing to Google's piper tune since 2008
This is my freelance/consultancy website. I work at the University of Cambridge as Knowledge Transfer Facilitator, Faculty of Economics. You can find my professional CV on LinkedIn.
This is my freelance/consultancy website. I work at the University of Cambridge as Knowledge Transfer Facilitator, Faculty of Economics. You can find my professional CV on LinkedIn.
I started my career as a freelance journalist at the BBC. In 2008, I transitioned to digital marketing through SEO and advertising copywriting. I then offered digital strategy to agencies and SMEs.
I started my career as a freelance journalist at the BBC. In 2008, I transitioned to digital marketing through SEO and advertising copywriting. I then offered digital strategy to agencies and SMEs.
My best marketing result has been growing a research website from around 8000 visitors to over 63,000 in less than a year at the University of Cambridge, Institute of Criminology. You can read the case study on the SocArXiv site, alongside another case study from the Engineering Department (civil engineering). I built an international network of civil engineers from 0 to 4,500 stakeholders in a matter of months.
My best marketing result has been growing a research website from around 8000 visitors to over 63,000 in less than a year at the University of Cambridge, Institute of Criminology. You can read the case study on the SocArXiv site, alongside another case study from the Engineering Department (civil engineering). I built an international network of civil engineers from 0 to 4,500 stakeholders in a matter of months.
I taught digital marketing and have given public talks to entrepreneurs on digital marketing and business development through the Business and IP Centre Cambridgeshire.
I taught digital marketing and have given public talks to entrepreneurs on digital marketing and business development through the Business and IP Centre Cambridgeshire.
NEW! Introducing Cyborg Copywriting
Back in 2008 I was among the firsts organic SEO copywriters, blending journalism and digital marketing. I am now introducing another string to my bow. The SEO/technical/science copywriter will become a premium service while the cyborg copywriter will serve budget-conscious clients.
🧠If you want journalistic-style, high quality writing, that will be handled by the human.
🤖Cyborg copywriting means use of AI tools for drafting and final rewrite and checks by the human.
Quick links
Quick links
Latest paper (June 2025) Leveraging Social Media for Research Communication, Funding and Societal Impact
My podcasts on AI
Precision in Practice: Open Medical Data and AI with Emir Mustafa and David Wood
Photo: @garyjamescambridge
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