Muar, the royal town of Johor is a town with rich history and heritage values. The development of the town begins around the Muar River mouth and continues to grow out to serve the increasing population. In the past, the socio-economic of community is greatly based on the Muar River. However, the growth of land based economy has decreased the significance of Muar river.

Muar Riverfront Creative Hub aims to create cultural and social draw, enhance vitality of waterfront landscape and place attachment of community to the river. River revitalization with the inject of catalytic project with permeable and robust space design can create the linkage between land development and the river development and hence community attachment to river can be formed with the community involvement and public participation.