Us Software Asset Management Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Software Asset Management Market was valued at USD 2.5 Billion in 2022 and is projected to reach USD 7.5 Billion by 2030, growing at a CAGR of 15.4% from 2024 to 2030.
The U.S. Software Asset Management (SAM) market is experiencing significant growth, driven by the increasing complexity of software licensing models and the need for organizations to optimize their software investments. SAM involves managing, controlling, and protecting software assets throughout their lifecycle, from procurement and deployment to usage and retirement. This practice is essential for enterprises aiming to reduce costs, ensure compliance with licensing agreements, and mitigate legal and financial risks associated with non-compliance, over-licensing, or under-licensing.
In 2023, the U.S. SAM market was valued at approximately $1.4 billion. Projections indicate a substantial increase, with expectations to reach $1.6 billion by 2024, reflecting a compound annual growth rate (CAGR) of about 14.3%. This growth is attributed to several factors:
Complex Licensing Models: The rise of subscription-based, perpetual, and Software-as-a-Service (SaaS) licenses has made software asset management more intricate, prompting organizations to seek specialized solutions.
Digital Transformation: As businesses undergo digital transformation, the need for effective SAM solutions to manage a diverse range of software assets becomes more critical.
Compliance and Risk Management: Organizations are increasingly focusing on SAM to avoid legal and financial risks associated with non-compliance, over-licensing, or under-licensing.
Key players in the U.S. SAM market include:
Flexera Software, Inc.: Acquired Snow Software, Inc. in February 2024, enhancing its technology asset management and financial operations capabilities.
ServiceNow Inc.: Introduced new features for intelligent automation, Sales and Order Management, and Platform Analytics in July 2024, aimed at accelerating enterprise transformation and reducing costs.
USU Software AG: Optimized SAP SE licenses for a French smart home automation firm in June 2024, enhancing SAM with precise usage data and simulations.
These developments underscore the dynamic nature of the SAM market in the U.S., highlighting the critical role of effective software asset management in today's business environment. Organizations are increasingly investing in SAM solutions to navigate the complexities of modern software landscapes, ensuring compliance, optimizing costs, and enhancing operational efficiency.
Get an In-Depth Research Analysis of the Global Software Asset Management Market Size And Forecast [2025-2032]
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Snow Software
Flexera
BMC Software
Ivanti
Certero
Servicenow
Aspera Technologies
Cherwell Software
Scalable Software
CA Technologies
Symantec
IBM
Micro Focus
Microsoft
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Software Asset Management Market
On-premises
Cloud-based
Hybrid Solutions
Small and Medium Enterprises (SMEs)
Large Enterprises
Information Technology
Healthcare
Financial Services
Retail
Manufacturing
Education
License Management
IT Asset Management
Cloud Management
Compliance Management
Auditing Tools
Consulting Services
Implementation Services
Support and Maintenance Services
Training and Education Services
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Software Asset Management Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Software Asset Management Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Software Asset Management Market, By Type
6. Global Software Asset Management Market, By Application
7. Global Software Asset Management Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Software Asset Management Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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