Siddhartha Sharma
Assistant Professor
Kelley School of Business
Email: sishar [at] iu [dot] edu
Assistant Professor
Kelley School of Business
Email: sishar [at] iu [dot] edu
Hi! I'm an Assistant Professor of Operations and Decision Technologies at the Kelley School of Business, Indiana University. My research lies at the intersection of economics and technology, where I explore how digital platforms shape markets, consumer behavior, and firm strategy. I employ econometric, game-theoretic, and machine learning methods to study a range of phenomena across platform economies.
My recent work includes studying livestream shopping and its implications for consumer engagement and platform strategy. I've also examined why major digital platforms like Google enter complementary hardware markets, how sponsored search can function as a screening mechanism on marketplaces like Amazon, and the strategic choice of expected time by online delivery platforms. Additionally, I’ve explored how online review platforms like TripAdvisor drive quality improvements among firms and the impact of e-reading devices like the Kindle on print book sales.
I hold a Ph.D. in Information Systems and Management from Carnegie Mellon University’s Heinz College. Prior to that, I worked as a Research Associate at the Indian School of Business. I earned my Bachelor's degree in Economics from St. Xavier's College, Kolkata, and a Master's degree in Quantitative Economics from the Indian Statistical Institute, Kolkata.
Beyond academia, I’m an avid tennis fan. In 2017, I fulfilled a long-time dream of watching Roger Federer play live on Centre Court at Wimbledon.