Siddhartha Sharma

Assistant Professor

Kelley School of Business

IU Bloomington

Email: sishar [at] iu [dot] edu

Hi! I'm an Assistant Professor of Operations and Decision Technologies at the Kelley School of Business at Indiana University, Bloomington. My research interests lie at the intersection of economics and technology. I use econometric, game-theoretic and machine learning tools to analyze various strategies and implications of technology platforms. Specifically, I have studied why major digital platforms like Google entered into complementary hardware businesses, and how sponsored search can serve as a screening mechanism for online marketplaces like Amazon. With regard to implications of platforms, I've looked at the impact of e-reading devices like Kindle on print book sales, and the role of online review platforms like TripAdvisor in improving a firm's quality. I'm currently working on learning behavior of users regarding fake news on social media platforms.

I hold a PhD degree in Information Systems and Management from Carnegie Mellon University's Heinz College. Before joining Carnegie Mellon, I worked at the Indian School of Business as a Research Associate. I have a Bachelor's degree in Economics from St. Xavier's College, Kolkata, and a Master's degree in Quantitative Economics from the Indian Statistical Institute, Kolkata.

Besides research, I love playing and following tennis. In 2017, I fulfilled one of my dreams to watch Federer play live on the Wimbledon Centre Court.