PRIVACY POLICY


SHY COW GAMES


Your privacy is important to us. Kindly read the following for queries regarding privacy policy of “SHY COW GAMES”. We collect the following information for the Third Party or In House Advertising in our apps and games.


IDFA: We collect IDFA from your device for third party advertising.

We use the following Ad Networks for monetization of our games. Read through their privacy policies for more information. 


1. Applovin.

2. Ironsource.

3. UNITY ADS.

APPLOVIN PRIVACY POLICY:

AppLovin Corporation (“we,” “us,” “our,” or “AppLovin”) is a mobile app growth company that provides application publishers with the tools to grow their businesses by automating and optimizing the marketing and monetization of their apps.  As explained below, consumers interact with us in a few ways, primarily through advertisements served by AppLovin on behalf of advertisers on publishers’ mobile applications.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our advertising platform (our “Advertising Services”), and our corporate website at www.applovin.com (the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served on behalf of application publishers, we may collect certain device information, including the following:

This device information may be collected across mobile apps over time. We may also combine information we collect with other information we derive through analytical techniques, and we will use that combined information to offer the Services. This type of information may include transactional or “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations. 

Application publishers may choose to share with us (through our SDK) additional information including your age or year of birth, gender, email, phone number and interest segments. Please see the applicable publisher’s privacy policy for more information about their use of first party data.

Advertisers (through the advertiser itself or through a third party on behalf of such advertiser) may share your advertiser ID and IP address.

Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.

Information Sharing

We may share information we collect or derive with third parties in the following contexts.

Manage Your Privacy Choices:

To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin. For detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/).  You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests. 

To see or manage the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information.

Children’s Online Privacy Protection

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application may be exclusively designed for, directed to, or pass personal information knowingly from, children, please contact us via email at dataprotection@applovin.com.

We may collect certain types of information (e.g., IDFV, publisher age-related flags) from general audience apps for activities that fit within the “support for internal operations” exception from the notice and consent requirements in the Children’s Online Privacy Protection Rule.

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Our Website

This section describes the information we collect, use, and share through our Website.

Information Collection

We may collect various types of information through the Website. For example, when you register with AppLovin to use our Services, you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment, or other information when you complete the online forms available on the Website.

We may also collect certain types of technical and usage information automatically, including through cookies and other similar tracking technologies. These tracking technologies allow AppLovin to personalize or optimize your experience on the Website. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

Information Use

We may use the information we collect or you provide to us through the Website for various purposes, including:

Information Sharing

We may share information collected through the Website for purposes including:

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Cookies and Other Similar Technology

The Website uses cookies, web beacons, or other similar technology to collect information. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. 

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.  

Your Advertising/Marketing Choices

From time to time, third parties will collect information from you via the Website and other non-affiliated websites and mobile applications over time in order to deliver relevant advertising to your browser or device, as well as other browsers or devices associated with you. This type of advertising is called “interest-based advertising.”

You may limit the collection of information from mobile apps on your device for interest-based advertising by adjusting the settings on your mobile device (such as by turning off the feature to “Allow Apps to Request to Track”).

Please note that if you exercise that choice, you may still receive ads, but those ads may be less relevant to your interests. Additionally, data may still be collected from your browser or device for purposes other than interest-based advertising. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us.

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at dataprotection@applovin.com.

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK Individuals

If you are located in the European Union, Switzerland, or the United Kingdom, the following additional provisions apply to you.

Privacy Shield Framework

In light of the judgment of the Court of Justice of the European Union in Case C-311/18 and the similar announcement from the Swiss Federal Data Protection and Information Commissioner, we do not rely on the EU-U.S. or Swiss-U.S. Privacy Shield Framework as a legal basis for transfers of personal data under the General Data Protection Regulation. However, we continue to adhere to these principles and, where appropriate, we rely on EU Standard Contractual Clauses and other safeguards to enable such transfers.

Notwithstanding the foregoing, AppLovin has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. AppLovin is committed to subjecting all personal data received from European Union (EU) member countries, the United Kingdom, and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List, available at: https://www.privacyshield.gov/list.

AppLovin is responsible for the processing of personal data it receives under each Privacy Shield Framework and subsequently transfers to a third party acting as an agent on its behalf. AppLovin complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the United Kingdom, and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Under certain conditions, more fully described on the Privacy Shield website here: https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

In compliance with the Privacy Shield Principles, AppLovin commits to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact AppLovin at the address/email below. AppLovin has further committed to refer unresolved Privacy Shield complaints to an alternative dispute resolution provider.

If you have an unresolved privacy or data use concerns that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

If the processing of your personal data is necessary, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Children

We do not knowingly collect personal information from, or serve advertising to, children under the age of 16 through the Advertising Services and the Website. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application may be exclusively designed for, directed to, or pass personal information knowingly from, children, please contact us via email at dataprotection@applovin.com.

Your Rights

If you are an individual in the EU or UK, you are able:

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses: 

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU SPECIFIC PROVISIONS]

Privacy Notice for California Residents

Additional provisions for California residents are included in our California Notice for California Residents, which explains how California residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at dataprotection@applovin.com.

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit AppLovin Support.

UNITY ADS PRIVACY POLICY:

What’s new as of April 3, 2023? 

On April 3, 2023 we updated our Privacy Policy to reflect data practices for SafeVoice. We also made some formatting changes. 

The difference between an edit/review and an update is that "updates" involve material changes to our Policy whereas edits are not material or simply indicate a review has occurred.  For example, we may make clarifying edits by giving additional examples.  When we provide an update, you will receive a notice to accept and read the changes, which are summarized here.

2. Privacy Policy Overview

Unity Technologies and its subsidiaries and affiliates (collectively “Unity”) offer a variety of products, Services, and websites for Developers and App Users that will be referred to in this Policy as the “Service” or “Services.” The Policy refers to Unity as “we” or “us” and to game players / App Users as “you.” When we say “device,” we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access or interact with the Service. When we say “Developer,” or “Publisher” we mean a third party that develops and/or distributes a game or other app made with and/or using Unity Services. When we say “App User” we mean a game player or person who is using an app made with and/or using Unity Services. When we say “User” we mean an App User and people browsing our websites.  When we say “Personal Information” we mean information that identifies you as an individual or relates to an identifiable individual. Personal Information does not include aggregated, de-identified, and/ or anonymized information, i.e., when the information has been transformed so that it no longer relates back to a person's identity.

It is important that you read this Privacy Policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Information, so that you are fully aware of how and why we are using your Personal Information. To learn about our practices for Developer data, please see our Developer Privacy Policy. You can find a link to all privacy notices here.

This App User Privacy Policy (this “Policy”) will provide you with information on how Unity Technologies (herein “we”, “us”, “our”, or “Unity”) will collect, use, store, share or otherwise handle your Personal Information (as described below) that we are responsible for and collect or receive through your use of applications (“app” or “apps”) which are owned by third parties but utilize Unity’s technology. This Privacy Policy also applies to Personal Information we collect offline, such as when you call us or interact with Unity in person, such as at an industry event or at a place of business.

Developers use our products in their applications. They may collect Personal Information that we, they, or another party is responsible for. This Policy only applies to your Personal Information that we are responsible for when acting as a data controller and as explained below.  As such, please be sure to also read the privacy policy for the application you are using for a full understanding of how Developers use your Personal Information.

3. Information We Collect

Depending on how you interact with Unity (e.g., by contacting us, by interacting with our website) we may collect the following categories of Personal Information:

A. Personal Information we receive from you:

Name & Contact Details

Such as first and last name, title, prefix, email address, telephone number, postal address, country of residence.

Account Information

Such as password(s) you create to access the Service, username/user ID.

Social Network Information

When you log into our Services with a social network account, you may have the option of sharing information, such as the username you use on that network and your friends list or other information that you or the third-party social network choose to share with Unity. By doing so, you understand that the use of shared information will be governed by the social media provider’s privacy policy and this Privacy Policy.

Biometric Information

We may collect biometric information, including images, associated with our Users’ storage of data they collect from you using our tools, such as SafeVoice. For more information on our collection of biometric information, please refer to the Biometric Information section below.

 

B. Personal Information we collect through your use of our Services or from other sources:

Device Information

Such as information about your devices and your use of our Services. This includes data obtained through cookies and similar technologies, as described in our Cookie & Advertising Policy.

IP Address

Our systems automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g., city, state, and country) of the User’s point of access to the web.

Log Information

When you access the Unity website, Services or products that use an aspect of our Service, we may log a variety of technical information (“Log Info”), including but not limited to User ID, device identifiers (including advertiser ID), browser information, session IDs, session token data, authentication token data, unique app installation-specific ID, login data, play session information , events such as and monetization events. To the extent cookies and similar technologies are used to do this, please see our Cookie & Advertising Policy.

Cookies and Related Technologies

We collect Personal Information through cookies and similar technologies. For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our Cookie & Advertising Policy.

Other Information

We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or Service we provide.

C. Sensitive Information:

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Unity website, the Services or otherwise to us.

D. Aggregated, De-Identified, and/ or Anonymized Information:

We may aggregate, de-identify, and/ or anonymize Personal Information, i.e., transform the information so it no longer relates back to a person's identity so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

4. How We Use the Information we Collect or Receive

Below, you will find a table depicting how we use the information we collect or receive through the use of our Services.

Purpose

Examples of Processing Activities

Personal Information Categories

Legal Basis under GDPR

Third- Party Sources

Service Provision & Maintenance

--> Providing the Services*

--> Analyzing and acting on the analysis of our products such as system and log maintenance, technical support, system debugging.

--> Carrying out operations and general business such as administering online Services; employee training and managing work activities and personnel generally

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Biometric Information

--> Device Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Consent, such as:

--> Legitimate interest in:

--> Legal obligations** such as when you submit a request to access your personal information

Personalizing Services

--> Personalizing our interactions with you and providing you with information and/ or offers. These may be:

--> Delivering content via our Services that we believe will be relevant and interesting to you

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Consent, such as

--> Legitimate Interest

Business Reporting

--> Improving the efficiency of our Services

--> Identifying usage trends

--> Determining our promotional campaign effectiveness

--> Develop new products and Services

--> Developing, enhancing, improving, repairing, maintaining or modifying the Services and/or assisting our Developers with this activity

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> Biometric Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Performance of the Terms of Service Agreement we enter with you to provide the Services.

--> Consent such as when we collect Personal Information through our use of cookies and similar technologies.

--> Legitimate Interest such as developing new Services and/ or products

Security  Purposes

--> Fraud & security purposes, such as monitoring to detect and prevent cyberattacks or identity theft

--> Prevention of criminal activity or harm to Users, such as illegal or harmful content being posted on our message boards.

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> Biometric Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Comply with a legal obligation** 

--> Legitimate Interests

Law enforcement

Legal Purposes

--> Reporting to our Board of Directors as required by the Securities & Exchange Commission.

--> Audits to verify e.g., that our internal processes function as intended and are compliant with legal, regulatory, & contractual requirements.

--> Financial & accounting purposes

--> Complying with laws and regulations. These may be outside of your country of residence.

--> For other reasons, e.g., to enforce our terms and conditions or licenses; to protect our operations; to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; to allow us to pursue available legal remedies, defend claims and limit the damages that we may sustain.

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> Biometric Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Comply with a legal obligation** such as financial reporting obligations

--> Legitimate Interests

Law enforcement

Law Enforcement Requests

--> Cooperating with public and government authorities, including law enforcement. These may be outside of your country of residence

--> Fulfilling our legal and compliance related obligations, including complying with applicable laws; complying with legal processes; responding to requests from public and government authorities; meeting national security or law enforcement requirements.

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> Biometric Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

Comply with a legal obligation**

Law enforcement

Business Transactions

In connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). You will be notified of any such business transaction and of possible changes to the processing of your Personal Information in accordance with applicable law.***

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> Biometric Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

--> Legitimate Interests in pursuing a business transaction

--> Corporate restructuring

N/A

Emergency & Incident Response

Such as responding to, handling and documenting incidents and emergencies, actively monitoring to ensure adequate incident prevention, response and documentation, sending notifications and alerts in the event of incidents or emergencies

--> Name & Contact Details

--> Account Information

--> Social Network Information

--> Device Information

--> IP Address

--> Log Information

--> Cookies and Related Technologies

Legitimate Interest in monitoring, reacting to, and documenting an emergency and/ or incident.

*Services Provided Include:

--> User Acquisition

Allows Developers to run ad campaigns to find the most valuable users to keep their application growing.

--> Audience Pinpointer

Allows Developers to optimize advertising campaigns

--> Mediation

Allows Developers to establish rules for how that developer’s partnered ad networks can bid on the developer’s inventory

--> Header Bidding

Allows ad networks to participate in a real time auction for a specific piece of inventory.

--> Unity Ads

Allows Developers to implement advertising in their application.

-->Unity Ads & Analytics product

Allows Developers to implement in-app advertisement placements which will be sold to various demand sources on the Unity network.

--> deltaDNA Predictive Segments

Analytics which creates predictions about user behavior

--> IAP

Allows Developers to integrate their in-game economies with the applicable platforms' in app purchase transaction mechanisms.

--> Unity Player Sign In

Allows App Users to create an account so they have a persistent ID across projects or games/apps.

**For more information on our legal obligations, please see section ‘Other Disclosures’ below.

*** For more information on disclosure of Personal Information in connection with a sale or business transaction, please see ‘Other Disclosures’ below.

 

5. Sharing Information

Below, you will find an outline of scenarios in which information may be shared using our Services.

Recipients

Purpose

Our Affiliates, including ironSource

All purposes described in this Privacy Policy

Developers

Developers using some of our Services including Unity Analytics, will have ongoing access to Personal Information about the App User, including information relating to the users previous purchases, and actions completed within their games.

Vendors & Service Providers

We share Personal Information with select vendors and service providers to help is provide our Services such as:

These assist us with infrastructure provision  

Law Enforcement or other similar parties

In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.

Advertisers

Bidding Partners

We use Personal Information (Advertising ID and IP address) with our Bidding Partners for our Mediation Service. For more information about our partners, please see the section Unity Ads Privacy Features and Third-Party Partners in Providing Advertising.

Third-party products and Services.

As discussed in our Cookie & Advertising Policy  and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.

With your consent

We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.

Due to your actions

Sharing can happen within our Services and outside it when you take certain actions. For example:

When you ask to be matched with another player to play a connected game.

Other Disclosures

We also disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so, as set out in further detail below.

Purpose

Further Detail

To comply with applicable law and regulations

This may include laws outside your country of residence, which could give rise to a legal obligation requiring us to process your Personal Information, including:

For other legal reasons

To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.

6. Our Policies Concerning Children

Developers using Unity’s Ads Service may offer any of the following three categories of applications: 1) child-directed (Users are likely children), 2) mixed audience (Users are both children and non-children), 3) non-child directed (Users are unlikely to be children). If the application is mixed audience, the Developer should implement an age-gate where required by law, and send a signal to Unity which indicates that we need to limit data collection and serve non-personalized ads. The Developer similarly categorizes applications which are specifically child-directed. A child is considered to be any User under the age of consent in their applicable jurisdiction.  

In the event we receive a signal from a Developer, we reduce our data collection for our Ads Service. In such instances, we will only collect Personal Information listed below. We collect this Personal Information for internal operations and our legitimate interests in providing the Service.

Our Services are otherwise not intended for children. If you are aware that our Services are otherwise collecting Personal Information about children, please contact us at DPO@unity3d.com

 

7. Your Choices About Unity’s Collection and Use of Your Information

Below, you will find information about your choices regarding Unity’s collection and use of your information through the use of our Services.

     A. Unity Ads opt-out 

 

     B. Unity Ads opt-in

     C. Analytics

     D. Unity Player Sign-In

     E. SafeVoice

8. Privacy Rights

Depending on the country or state in which you reside, you may have various privacy rights. For more information on the applicable rights in , please choose the appropriate location in Brazil, Canada, European Economic Area (“EEA”) and United Kingdom (“UK”) , Israel, Japan, Republic of Korea, and U.S.A. (California, Colorado, Connecticut, Utah and Virginia) below:

Brazil

The Brazilian General Data Protection Act provides you the right to:

Canada

The Canadian Personal Information Protection and Electronic Documents Act provides certain rights with respect to your personal data, such as:

EEA and UK

The EU and UK General Data Protection Regulations (collectively, the “GDPR”) provides certain rights (should they apply to you) in relation to the way in which Unity processes your Personal Information as a data controller. You have the following rights:

The Israel Protection of Privacy Law 5741-1981:

Japan

The Act on the Protection of the Personal Information of Japan provides certain rights with respect to your personal information, such as:

United States of America

Below, you will find information on how to access, correct, update, suppress, restrict, or delete your Personal Information, object to or opt out of the processing of Personal Information, withdraw your consent  (which will not affect the lawfulness of processing prior to the withdrawal), or if you would like to request to receive a copy of your Personal Information for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the instructions immediately below, or in accordance with the ‘Contact Us’ section below. We will respond to your request consistent with applicable law. 

In your request, please make clear what Personal Information you would like to have changed or whether you would like to have your Personal Information suppressed from our database.  For your protection, we may only implement requests with respect to the Personal Information associated with the particular identifier (e.g., email address, device ID, advertising ID) that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable.

Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion).  

In the event your request relates to the following Services, you will need to contact the Developer directly as we do not process the Personal Information to which your request relates:

     2. App Users viewing Unity Ads

     3. Unity Player Sign-In

For ironSource Services

To exercise your rights for all ironSource Services, please see the relevant instructions in the ironSource Privacy Policy.

For Services not listed

To exercise your rights for all other Services, please contact us in accordance with the instructions immediately above, or in accordance with the ‘Contact Us’ section below.

For efficiency, please note the service your request is about.

9. Transfers out of Country of Collection

Unity has implemented and maintains a framework consistent with applicable law for transfers of Personal Information outside of the country of collection, including for transfers out of the UK and/or EEA.

Unity has implemented and maintains a framework consistent with applicable law for transfers of Personal Information outside of the country of collection, including for transfers out of the UK and/or EEA.

Your Personal Information may be stored and processed in any country where we have facilities, including ironSource which is headquartered in Israel, or in which we engage service providers, such as Google Cloud Platform and Looker, and by using the Services you understand that your Personal Information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.  In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.

Where this will involve transferring your Personal Information outside the UK and/or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Adequacy Decisions: Some non-EEA countries are recognized under the UK GDPR and by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For example, we may transfer to our affiliates who are located around the world, including Canada, Japan, New Zealand, Republic of Korea, Switzerland, and the United Kingdom.

Standard Contractual Clauses: For transfers of Personal Information from the UK and/or EEA to third countries, which are not considered adequate under the UK GDPR and/or by the European Commission, we have put in place standard contractual clauses adopted under the UK GDPR and/or by the European Commission to protect your Personal Information. For example, we use Google Cloud Platform’s infrastructure and data centers which are located around the world, including the United States. We rely on both controller-controller and controller-processor Standard Contractual Clauses.  You may obtain a copy of these measures by contacting us in accordance with the “Contacting Us” section below. “UK GDPR” has the meaning given to it in section 3(10) (as supplemented by section 205(4)) of the Data Protection Act 2018.

Japan

For transfers from Japan to countries other than the EEA/UK, we have put adequate measures in place to protect your Personal Information.

The transferees are obligated to comply with equivalent or comparable rules to those under the Act on the Protection of Personal Information of Japan (APPI) on a continuous basis, and we periodically confirm their compliance. We also periodically confirm any changes to the data privacy regulations of other countries that may affect the compliance measures taken by our overseas affiliates and third-party service providers and take measures such as requesting that they take corrective measures or suspending the provision of Personal Information if any issues arise in the implementation of such compliance measures. We will provide you with further information on the measures we take in this regard upon your request.

10. Retention

We retain Personal Information for as long as is necessary or as permitted in light of the purpose(s) for which it was obtained and consistent with applicable law, for example, for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. The criteria to determine our retention periods include:

Where a legal obligation arises or retention is advisable in light of our legal position, in some circumstances, we will retain certain Personal Information, even after your account has been deleted and/or we no longer provide the Services to you; for example:

11. Security

We employ a variety of measures to safeguard the collection, transmission, and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process, and store, and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. We have put in place procedures to deal with any suspected Personal Information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below

12. Biometric Information 

Please note, Unity is a data controller for biometric information uploaded through SafeVoice. The following Section contains legal information which is only applicable under U.S. Law.

Your use of certain features may result in the collection of biometric information. Biometric information is any information based on an individual's biometric identifier used to identify an individual. Biometric information that may be collected depending on how you use Unity's products includes voice recordings. For example, if you are using Unity SafeVoice for in-app voice communication, that may be considered to be collecting biometric information under applicable laws. 

We use commercially reasonable organizational, technical, and administrative methods designed to protect biometric information within our organization.

We retain biometric information for as long as needed or permitted in light of the purposes stated in this policy, unless a longer retention period is permitted or required by applicable law. For more information on the criteria used to determine our retention periods, please see the "Retention" section in our Privacy Policy.

We will destroy or dispose of your biometric information as required by applicable law. For example, we may destroy electronic records of biometric information through such processes as overwriting magnetic media, degaussing, or physical destruction, and we may dispose of paper records by such processes as shredding or incineration.

Please note you may need to make your request for deletion through Unity’s customer as we may need our customer’s assistance to locate your account.

 

13. Unity Ads Privacy Features and Third Party Partners in Providing Advertising

Privacy Features

If Unity delivers personalized advertising through its ad network, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements.  Please note that the limitations available to you are determined by the laws within your jurisdiction and the tools the Developer chooses to implement. Such an opportunity to opt out may occur through your device settings (see the section “Information and choices regarding tracking and targeting on mobile devices” in our Cookie & Advertising Policy and the choices available within the ad unit as described in this Policy by accessing the Data Privacy icon in the ad unit. 

 

Developer Advertising Using Other Ad Networks

Developers may use other third-party advertising networks, and Unity’s choice features within its ad units only apply to ads delivered in the Unity network.

Please note that the Developer of the app showing Unity Ads may have limited choices in providing certain identifying information, including your device advertising ID, about you to our third-party partners advertising goods and services (non-game advertisements) with Unity.  You may still see ads from the partners listed below, but they will not be based on your Personal Information.  Additionally, you may have opted-out of profiling in Unity’s ad network within a Unity Ad for your app, in which case we will only serve contextual ads from ourselves and these partners within your app. For all others, please review the following information:

Third Party Ad Network Partners

The following third-party partners may receive an ad request from Unity containing your Personal Information (Advertising ID, IP address).  This list may be updated from time to time. These partners use this information to build your profile and personalize your ad experience to serve future ads you may see on the internet as well as inside the Unity ad network.  The privacy policies linked below provide you with information around the Personal Information that they have from all sources, including Unity, and your data protection rights under applicable law in relation to the processing of your  Personal Information.

Aarki, AdColony, Adikteev, Admazing, AdMaxim, Admix, AdMixer, Adtiming, Advlion, Affle, AlgoBluesea, Algorix,  Appier, Appreciate, apptimus, Beeswax, Bidease, Bidmachine, BidSwitch, Bigabid, Centro, Chartboost, Clearpier, Criteo LLC, Dataseat Ltd, DiscoverTech, GCMOB, Google (Review the link to AdSettings), Hybrid.Ai, Hyper LLC, Index Exchange, InMobi, Jampp , Kayzen (fka Applift), Kidoz, Lifestreet, Liftoff, LoopMe, Magnite, MediaMath, MeituEve, Mintegral, Mobupps, Moloco, MoPub, OpenX, Opera, Pangle, Persona.ly, Pokkt, Pubmatic, Pubnative, Remerge, RhythmOne, RTBHouse, Se7en, Smadex, Snap Inc., Spotad, SuperAwesome, SVG, Telaria, Tencent, TheTradeDesk, Unicorn, Webeye, Wildlife Studios, Wish, Wof,  Xandr, Xapads, Yandex, YeahMobi, and Youappi.

Bidding Partners

In addition, Unity’s mediation product shares your Personal Information (Advertising ID and IP Address) to the following bidding partners. This list may be updated from time to time. These partners use this information to build your profile and personalize your ad experience to serve future ads you may see on the internet as well as inside the Unity ad network.  The privacy policies linked below provide you with information around the Personal Information that they have from all sources, including Unity, and your data protection rights under applicable law in relation to the processing of your  Personal Information.

Adcolony, Applovin, Ironsource, Meta, Mintegral, Snap inc., and Vungle.

14. Cookie & Advertising Policy

We may collect Personal Information through the use of cookies and similar technologies. For more information on how Unity uses cookies, the types of cookies and other technologies used, and your privacy choices, please see our Cookie & Advertising Policy

To update your cookie preferences, please select "Cookie Settings" at the bottom of the web page or click the shield icon. 

 

15. Sites and Services Operated by Others

The Unity Service may contain links to other sites, applications, and services. Because Unity does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder, this Privacy Policy describes Unity’s practices.

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link.  The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

The Services may provide functionality allowing you to make payments to us using third-party payment services with which you have created your own account.  When you use such a service to make a payment to us, your Personal Information will be collected by such a third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy.  We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your Personal Information.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

16. Other Useful Information 

For more information on Unity's policies and other Legal Information, please see our Legal Information page.

17. Contact Us

Unity Technologies S.F., located at 30 3rd Street, San Francisco, CA 94103 (United States contact), is the organization responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at DPO@unity3d.com.

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

You can contact us as follows:

18. Changes to this Privacy Policy

The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services. 

We reserve the right to change our practices and this Policy at any time. We may also send an email or provide notice within some or all of our offerings when this Policy changes. We encourage you to check this page regularly so that you know what our current practices are.

19. Additional Information for Residents of California, Colorado, Connecticut, Utah and Virginia

Collection, Disclosure, Sharing, and Sale of Personal Information

The following chart details which categories of Personal Information we collect and process, as well as which categories of Personal Information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioral or targeted advertising, including within the preceding 12 months. You may view our CCPA Transparency Report at https://unity.com/legal/privacy-report. This report provides details on our responses to requests to access, delete or opt-out under CCPA.

Categories of Personal Information

Disclosed to Which Categories of Third Parties for Operational Business Purposes

Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising

Sold to Which Categories of Third Parties

Identifiers, such as name, signature, contact information, online identifiers, and government-issued ID numbers

affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities

ad networks

ad networks

Personal information as defined in the California customer records law, such as name, contact information, payment card number, financial information, medical information, insurance information, education information, employment information, and government-issued ID numbers

affiliates; service providers; ad networks; Asset Store Sellers; social networks; marketing partners; contest sponsors; legal authorities

none

none

Characteristics of protected classifications under California or federal law, such as sex, age, race, disability, and marital status

affiliates; service providers; marketing partners; contest sponsors; legal authorities

none

none

Commercial Information, such as transaction information and purchase history

affiliates; service providers; social networks; marketing partners; contest sponsors; legal authorities

none

none

Biometric information, such as scans of hand and face geometry

affiliates; service providers; legal authorities

none

none

Internet or network activity information, such as browsing history and interactions with our Services

affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities

ad networks

ad networks

Geolocation Data, such as approximate location derived from IP address

affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities

ad networks

ad networks

Audio/Video Data. Audio, electronic, visual, and similar information, such as call and video recordings

affiliates; service providers; marketing partners; legal authorities

none

none

Education Information subject to the federal Family Educational Rights and Privacy Act such as student records, directory information

affiliates; service providers; legal authorities

none

none

Employment Information. Professional or employment-related information, such as work history and prior employer

affiliates; service providers; legal authorities

none

none

Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences or  characteristics

 

affiliates; service providers; ad networks; social networks; marketing partners; contest sponsors; legal authorities

ad networks

ad networks


Sensitive Personal Information.

Personal Information collected from a known child.

affiliates; service providers;  legal authorities

none

none

Individual Requests

Subject to applicable law, you may make the following requests:

Please note that Unity has placed a California Notice of Rights on its website to explain how California residents may exercise their privacy rights under the California Consumer Privacy Act. This notice is incorporated into this policy. 

We will not unlawfully discriminate against you for exercising your rights under applicable privacy law.  To make a privacy request, please contact us at DPO@unity3d.com or Unity Technologies, 30 3rd Street, San Francisco, CA 94103. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request.  We may need to request additional Personal Information from you, such as your email or account information, such as email address/ device type/ device ID where applicable, in order to verify your identity and protect against fraudulent requests.  If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information.

To request to opt out of any future sale of your Personal Information, or to opt out of any future sharing of your Personal Information for purposes of cross-context behavioral advertising or any future processing for purposes of targeted advertising, click here: We do not knowingly sell or share the Personal Information of minors under 16 years of age. 

Appeal Process

If you are a Colorado, Virginia, or Connecticut consumer, and we refuse to take action on your request, you may appeal our refusal within a reasonable period after you have received notice of the refusal.  You may file an appeal by contacting us DPO@unity3d.com or Unity Technologies, 30 3rd Street, San Francisco, CA 94103.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section entitled “Individual Requests.”  As part of our verification process, we may request that the agent provide, as applicable, proof concerning his or her status as an authorized agent.  In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.

De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.

Providing Personal Information to third parties for direct marketing purposes: California residents have the right to request the identity of any third parties to whom the resident’s Personal Information was provided, if such provision was to enable the third party’s direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to DPO@unity3d.com. Alternatively, you may opt-out of having your personal information shared with third parties for their direct marketing purposes, by emailing us at DPO@unity3d.com.

How we respond to “Do Not Track” signals: We are committed to providing you with meaningful choices about the information collected on our Services. We do not, however, recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions. To learn more about Do Not Track signals, you can visit allaboutdnt.com.

Removal of content.

Pursuant to California Business & Professions Code section 22581, if you are a resident of California, under 18, and a registered user of the Services, you may ask us to remove content or information that you have posted to the Services by writing to DPO@unity3d.com Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

IRONSOURCE PRIVACY POLICY:


ironSource Mobile Ltd. Privacy Policy

Effective Date: January 4th, 2023

Table of Contents:

About Us

ironSource Mobile Ltd. (“ironSource Mobile”) operates 4 main services:

In addition, as of November 2022, Unity Technologies has been added as a corporate affiliate of ironSource Mobile Ltd. To view Unity’s privacy policy, please click here

We collect information in either of 2 ways:

Scope:

This privacy policy describes ironSource Mobile’s privacy practices with respect to information it processes through its Ad Network, Mediation Platform, Analytics Platform and Ad Quality Platform. This privacy policy does not govern the use of our website, dashboard for publishers, and dashboard for advertisers.

ironSource Mobile serves ads to users all around the world. Accordingly, throughout the document, we try to harmonize our approach and the language of the privacy policy as much as possible. However, sometimes we refer to specific laws that require further disclosures. For example,  whenever you see throughout the policy the annotation “The GDPR angle”, it means that the purpose of such section is to satisfy the transparency requirements of the General Data Protection Regulation (the “GDPR”), and therefore it applies only to personal data (as defined by the GDPR) associated with devices who we deem to be located in the European Economic Area, United Kingdom, or Switzerland. If you are a resident of California or Virginia, please see “State Privacy Rights” section of this privacy policy for information related to tprivacy laws in these states.  

Information We Collect:

Identifiers: Advertising ID, IP address, and a self-created ID unique to a specific app, and IDs unique only to apps of the same developer. The term Advertising ID refers to the Google Advertising ID on Android devices, and ID For Advertising (“IDFA”), or . The Advertising ID is a resettable persistent identifier generated by Android or iOS that allows online advertising companies to recognize a device across apps, for advertising purposes. You can find additional information about how to limit our use of the Advertising ID under “How to Control Your Information”.

General technical information about a device: Technical information such as the device’s time zone, the amount of free memory on the device, the name and version of the app to which the ad is served, battery status, operating system name and version,  the language of the operating system, the name of the mobile carrier, internet connection type (e.g. WiFi), etc.

Campaign information: An indication if an ad was viewed, or clicked, or if there was an install of an advertised app. Information about actions performed within an advertiser’s app following such an install, such as in-app purchases, and level in the game (if the advertiser chooses to provide such information).

Identifiers: Advertising ID, IP address, a self-created ID unique to a specific app, and IDs unique only to apps of the same developer. 

General technical information as described above.

Data provided by the app developers (if they choose to provide it) – The app developer can choose to share with us the following information: age, gender, in-app purchases, advance in the game, and such other information provided by the app developer.

Identifiers: a self-created ID unique to a specific app.

App events: Events set by the app developer that occurred within the app.

General technical data about the device.

Identifiers: a self-created ID unique to a specific app.

Advertising content: The ads displayed within the app, and interactions with such ads.

General technical data about the device.

How We Use the Information We Collect:

As stated above, we provide 4 main services. For each such service, we use the information we collect in different ways. Below is a general description of how we use information across our services:

The GDPR Angle:

Processing

Details

Controller/Processor

Legal Basis

Mediation platform

Processing of Mediation Information for the purpose of operating our mediation platform on behalf of app developers

Processor

The legal basis applicable to the processing is chosen by the app developer, as the controller

Ad network

Processing Ad Network Information for the purpose of operating our ad network, including for purposes listed above, such as optimization and frequency capping, attribution, fraud detection and prevention, and internal operations

Controller

Our legitimate interests, and the legitimate interests of app developers

Ad network – Ad marketplace (allowing third parties to bid on ad inventory)

Processing of Ad Network Information for the purpose of operating our ad marketplace, including the sharing of personal data with third party advertising partners listed here, for the purpose of receiving bids from such third party advertising partners

Controller

Consent 

Ad Network – Blacklisting/whitelisting ad campaigns

Processing of personal data for the purpose of excluding/including devices from, or in an ad campaign

Processor

The legal basis applicable to the processing is chosen by the app developer, as the controller

Ad Quality Platform

Processing of Ad Quality Information for the purpose of operating our Ad Quality Platform on behalf of app developers

Processor

The legal basis applicable to the processing is chosen by the app developer, as the controller

Analytics Platform

Processing of Analytics Information for the purpose of operating our Analytics Platform on behalf of app developers

Processor

The legal basis applicable to the processing is chosen by the app developer, as the controller

We will retain personal data included in Ad Network Information, Mediation Information, Analytics Information, and Ad Quality Information for the longer of: (i) a period of up to 6 months from the date such information is first stored in our systems; or (ii) a period of 3 months from the last appearance of the applicable identifier in our systems.

How We Share Information:

Children

If you believe your child has provided us with personal information, you may contact us at legal@is.com and we will make reasonable efforts to delete the information from our records.

The GDPR Angle:

International Transfers

We store information that we collect from a device on our Amazon Web Services servers in the United States. Accordingly, please note that if you do not live in the United States, we will transfer your information to and store it in, the United States.

The GDPR Angle:

ironSource Mobile Ltd. is based in Israel, which is considered by the European Commission to be offering an adequate level of protection for the Personal Information of EU Member State residents.

We will transfer personal data to third parties located outside of the European Economic Area, the United Kingdom, or Switzerland based on standard contractual clauses. 

Representation for data subjects in the EU

We value your privacy and your rights as a data subject and have therefore appointed Prighter as our privacy representative and your point of contact.
Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative Prighter or make use of your data subject rights, please visit the following https://prighter.com/q/13822340265.

State Privacy Rights:

California and Virginia residents have certain rights under state privacy laws with respect to personal data we collect.  If you are a resident of such states, this section of the privacy policy contains disclosures required by law and explains rights that may be available to you.

This section applies only to personal data that is subject to the state laws noted above.

In many cases, we act as a service provider or processor to collect personal data from, or on behalf of, customers who use our services. These customers have their own privacy policies that describe how they use information. To the extent that we are processing personal data subject to state privacy laws on behalf of a customer in our role as a service provider or processor, you should reach out to that customer directly to exercise your rights under state privacy laws.

The remainder of this section provides disclosures for users for cases where we are not acting as a service provider or processor to a customer, typically for our Ad Network.

Personal Data We Collect and Disclose: In the past 12 months, we have collected, sold (including sharing for targeted advertising), and disclosed for business purposes the following categories of personal data. We do not knowingly sell, nor do we share or process for targeted advertising purposes, personal data about consumers under the age of 16.

Categories of Personal InformationData

Disclosed for business purposes to the following categories of third parties:

Sold to the following categories of third parties (including sharing for targeted advertising purposes):

Personal and online identifiers (such as first and last name, email address, or unique online identifiers)

See the “How We Share Information” Section

All categories listed below.

Commercial or transactions information (like records of products or services purchased, obtained, or considered)

See “How We Share Information” Section

Not sold.

Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)

See the “How We Share Information” Section

All categories listed below.

Geolocation information

See the “How We Share Information” Section

All categories listed below.

Other information about you that is linked to the personal information above

See the “How We Share Information” Section

All categories listed below.

 

Categories of Sources – As described in the “About Us” section above, we collect personal data from the following categories of sources:

Our Purposes for Processing Personal Data – We use and disclose the personal data we collect for our commercial and business purposes, as further described above in the “How We Use the Information We Collect” and the “How We Share Information” Sections.  

Recipients of Personal Data – Although we do not sell personal data for monetary consideration, we do sell personal data, including sharing for targeted advertising purposes, subject to users’ choices communicated to us by app developers, to the categories of third parties listed below:

Your Rights Regarding Personal Data – Residents of certain states have rights with respect to the personal data collected by businesses like ironSource.  You may be able to exercise the following rights regarding your personal data, subject to certain exceptions and limitations:

While some states provide residents with rights related to “sensitive” personal data,  ironSource does not collect this type of personal data. 

Exercise your rights – To exercise any of the above rights, please use one of the following ways:

For more information on how you can exercise your rights you may also call our toll-free phone number: +1(888)244-7212.

Depending on your state, if you have submitted a request that you believe we have not fulfilled, you may contact us to appeal our decision by replying to our response to your request, or by contacting us at privacy-request@ironsrc.com.

If you exercise your rights to delete, or access your personal data, we will also automatically share your request with Unity, our corporate affiliate, which will process your request separately. For exercising other rights with respect to Unity, please refer to its privacy policy.

Verification Process and Required Information – Note that we may need to request additional information from you to verify your identity or process your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your email address and state of residence. We will also collect information that identifies your device when you submit a request, in order to help verify your identity.

Authorized Agent – You may designate an authorized agent to make a CCPA request on your behalf by verifying your identity and providing the agent with written permission to make the request on your behalf.

Information about California resident requests in 2021 – As required by California law, ironSource has provided the following information about requests it received from California residents in 2021.

Request type

Requests received

Requests complied with

Requests denied

Mean number of days for response

Request to know

72

67

5

14.25 days

Request to delete

174

174

0

6.6 days

Changes to This Privacy Policy:

We may revise this privacy policy from time to time. The most current version of the policy will govern our processing of information and is posted at https://developers.is.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/. If we make a change to this policy we will post the revised privacy policy to this page. 

Contact Us:

ironSource Mobile Ltd.

dpo@ironsrc.com

121 Menachem Begin Rd., Tel Aviv, Israel

Attn: Data Protection Officer

If you need more information write back to us at

shy.cow.games.studio@gmail.com