Hi! I am Shriya.
A marketing nerd who loves all things branding, content, and creativity. I’ve built brands, launched campaigns, written way too many captions and somewhere along the way, I realised… I had stories worth telling.
This blog is where marketing meets real life. I write about branding, creativity, content, and the chaos in between. No jargon, no fluff, just lessons learned, ideas sparked, and things I wish someone told me when I was starting out.
If you’re into bold ideas, smart storytelling, and making sense of this ever-changing digital world stick around. We’re just getting started.
The Strategy Lab
From strategic brand building to storytelling that sells, I’ve worked across paid media, social media, PR, marketing campaigns, and brand strategy to bring ideas to life and drive real results. My portfolio showcases a diverse mix of projects that combine creativity with purpose, crafted with insight and intent.
Want to see how strategy meets creativity?
My Superpowers in Action
Latest Reads & Real Talk
In a world where grabbing consumer attention is becoming increasingly difficult, and AI taking over most of the marketing campaigns, there are brands that are turning to gamification to boost engagement, retention, and loyalty.....
Words I Live & Work By
Creativity without clarity is noise.
I like to build brands that speak with meaning💡
The Feedback Files