NUCFDC
(National Urban Co-operative Finance and Development Corporation Ltd.)
Industry: BFSI
NUCFDC
(National Urban Co-operative Finance and Development Corporation Ltd.)
Industry: BFSI
Brand Guidelines
Developed a comprehensive set of brand guidelines tailored for the financial services sector, ensuring consistency across all visual and communicative touchpoints. The guidelines covered:
Visual Identity: Defined logo usage, color palette, typography, and imagery guidelines to maintain a consistent brand presence across digital and print platforms.
Tone of Voice: Established standards for brand messaging, ensuring uniformity in tone, language, and positioning across all communication channels.
Collateral Application: Outlined specific guidelines for applying the brand across diverse media formats, including digital platforms, printed materials, and advertisements.
Led the full-cycle website design process for the financial services company, focusing on enhancing user experience and brand integration:
Wireframes: Created low-fidelity wireframes to map out user journeys, ensuring intuitive navigation and a seamless flow of information.
UI/UX Design: Developed high-fidelity UI designs based on best practices in financial services, emphasizing ease of use, accessibility, and aesthetic alignment with brand guidelines.
Design System: Built a scalable design system including reusable components, iconography, and visual patterns to ensure consistency across all pages and future digital products.
Prototyping: Delivered interactive prototypes to validate design decisions ensuring that the final product reflected both functional requirements and aesthetic goals.
Designed and produced both digital and print versions of an information booklet/brochure aimed at raising service awareness and educating the target audience on key financial products:
Digital Version: Created a fully interactive digital booklet compatible with mobile and desktop platforms, incorporating responsive design and multimedia elements to engage users.
Print Version: Developed a high-quality print ready brochure optimized for clarity and visual appeal, maintaining the integrity of the brand’s visual identity.
Content Strategy: Structured content to provide a clear, educational overview of financial services offerings, focusing on readability and user engagement, both online and offline.
Service Awareness: Focused on enhancing brand visibility and customer education by presenting complex financial information in an accessible, user-friendly format.