Produced in Youtube Shorts

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Is short-form video revolutionizing culture or eroding our attention spans? Viral clips are dominating our screens, so we have to ask, are we witnessing the evolution of culture, or is it the decline in meaningful content? 

As a professional media producer with over 15 years of experience, I've seen remarkable changes in this industry. The short-form video has emerged as a cultural phenomenon, and it's really reshaping how we engage with content, particularly on mobile devices. 

So what's influencing this? We should look at social media first. Have social media platforms just made it easier to share or is this how we do things now? We also have to look at our storytelling evolution; there's been a shift in how we have to be captivating and convey emotion. If you don't want people to swipe past you, you must play to the algorithm. Algorithms are going to prioritize the viral potential of short-form video, and so everything needs to be relatable.

Produced in TikTok

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We left off talking about the influence of social media, but let's not forget the physical democratization of content creation. The ease of being able to create video within mobile devices is revolutionary for creatives. Tools in our pockets have influenced a new generation of content creation. 

People are learning and sharing with each other faster and easier than ever before. It's important to note that it's not just the tool or the platform because these are always going to change. What we're seeing is a fundamental shift in how we communicate and mobile culture and technology has everything to do with it.  

I think the power of this shouldn't be underestimated because rapid idea dissemination can lead to changes in public opinion. Stick around for part three when we take a look at what the science says.

Produced in Instagram Reels

Transcription:

Welcome back to part three where we take a look at what the research says about short-form video , and maybe some of the downsides too. 

So, there are some unique features that make short-form video intriguing when it comes to using it as an educational resource. Zhang (2020) says short-form videos "have not only integrated visual images into knowledge but also made knowledge accessible for every user of these platforms. So with utilization of social media platforms short form videos can be integrated with creative instructional materials as well, as allowing users to ask questions post comments and provide feedback, which is reshaping a new learning environment" (p. 545). 

Technically anything under 10 minutes is considered short-form, but videos under three minutes appear to be the sweet spot for memory retention (Guo et.al, 2014). We have to consider the psychological effects, though, as well. There's also research that indicates that short-form video can cause addiction and procrastination ((Xie et al., 2023). 

What do you think short form here to stay or just a trend?