If you're a business owner, you know that having a well-maintained shop front is important. A clean, clutter-free space not only looks nicer but also helps customers feel welcome and comfortable spending their money. Unfortunately, many business owners don't realize just how easy it is to create common shop front problems.
In this blog post, we'll discuss some of the most common problems and show you how to fix them. Let's get started!
Cluttered window displays reduce the impact of your products. Customers will pick up on your inventory disorder and might not feel confident making a purchase.
You need to ensure that customers can easily see the products you have for sale, but you also have to keep them safe. Take care to avoid blocking the sidewalk or walkway in front of your business.
A messy exterior can give customers a negative impression before they even step inside. If you haven't done so already, perform regular exterior maintenance and show off your shop front every chance you get!
If your shop front is covered in advertisements and signage, you might be alienating customers rather than winning them over. Be sure that any promotional material you post has a clear call to action and doesn't distract from your window display.
It's important to create a welcoming atmosphere for potential customers. When you have a windowless entrance, not only will people feel uneasy about stepping inside, but they'll also feel like they've been shut out. Fix this problem by applying an attractive temporary covering to the front of your business. You could use frosted glass or even decorative curtains!
If you get your shop front professionally lit but your shop front sign doesn't receive the same attention, you could be losing out on potential sales. You need to ensure that any promotional materials you place outside of your building are evenly illuminated so they can stand out and draw people's attention.
Unsightly overhead florescent lighting sends a message to customers that you don't have a clear concept of your image. Consider using spotlights rather than fluorescent to illuminate your window display.
Don't make the mistake of adding a large, garish sign that completely overwhelms your shop front and takes away from any accessories you've added. Make sure your signage is proportional to the size of your store and that it's not competing for attention with any other items you've added to your shop front.
1. Find a reputable shop front painter
Having a professional paint your shop front may seem like an unnecessary expense. However, the wrong paint job can cause problems such as poor adhesion and peeling. Look for a quality painting service that provides all of the right tools to get the job done properly and ensure that you not only look great on the outside but that you stay looking great for years to come.
2. Make use of the space available
A cluttered appearance can make your shop front look shabby and disorganized even if everything has a place. Try using shelving or other storage solutions to ensure that items are off the floor and won't get kicked or stepped on accidentally.
3. Take advantage of temporary shop front covers
There's no reason to spend a lot of money and time on a shop front cover that you'll only need for a month or two. Instead, take advantage of an inexpensive and attractive temporary covering like printed plastic sheeting or even fabric. You can order them online in bulk or get them from the best shop front services providers in your area. When you're finished, simply roll them up and store them for your next event.
4. Focus on low-watt lighting options
Fluorescent bulbs suck down a lot of power and cast an unflattering tone over your items. Consider using LED lights or even warmer incandescent lamps that will enhance your display and create an inviting atmosphere.
5. Keep signage simple and direct
Your signage needs to be clear so that customers know exactly where you are and what products or services you offer them. Use larger fonts for outstanding visibility and place your contact information prominently so customers can easily find it.
6. Ensure all elements of the design work in harmony
When you're adding a professional paint job to your shop front, be sure that it has a cohesive look with the surrounding environment. If the design doesn't mesh well with its surroundings then customers will feel confused and put off. Analyze your space carefully and consider hiring a window dressing service to assist you with bringing everything together.
7. Maintain your shop front regularly
Take a few minutes every now and then to inspect the condition of your shop front and take note of any changes that need to be made. Make simple repairs as needed but don't make any major upgrades unless you've got a pretty good sense that it'll pay off in extra sales over time (and don't forget to factor in the additional costs).
8. Bring your shop front indoors when necessary
Don't limit yourself to using outdoor temporary shop front covers when possible. You can often create an attractive appearance by placing a decorative cloth over your window panes or shelves and then covering them up with sheer curtains that you can adjust depending on the time of day and your desired level of privacy.
These are some of the most simple and easy steps to improve your shop front appearance. Make use of these tips today and you'll be sure to get more traffic through your doors in no time!
Don't forget, if you're looking for a professional paint job for your shop front. Then be sure to visit the best shop front contractors in your area.