Yes. You must have an Amazon account to activate any device using amazon.com/code.
Yes. You can use either your mobile number or email address.
You’ll see it on your device screen—usually when setting up a Fire Stick, Smart TV, or Amazon app.
Yes, it’s an official Amazon activation page used to link devices securely.
Conclusion
Creating an Amazon account is quick and easy, and it gives you access to a huge range of Amazon services. Once your account is ready, you can use amazon.com/code to activate devices, sign in to apps, and redeem codes securely.