Topics: Short video platform affordances and user engagement; Social media policy and governance; AI-driven recruitment and human resource analytics; Business analytics utilizing unstructured data (text, images, videos, behavioral patterns); Security behavior and privacy concerns in digital platforms; Data-driven decision-making in marketing, operations, and strategic management.
Methodologies: Machine/deep learning, mixed methods analysis, econometric modeling, network analysis, optimization techniques, causal inference, lab/field experiments, behavioral analytics, and security risk assessment.
Wu, Q., Gong, J., Wu, S., Li, X., & Lin, J. (2024). Optimization of Ecosystem Service Bundles from a Trade-Off and Synergistic Perspective: A Case Study of Qinghai Province. SSRN. Available at SSRN 4944559.
Wu, S. (2025). Trust Repair in AI-Based Recruitment. Proceedings of the New England AIS Conference (NEAIS 2025). Available at AIS eLibrary: https://aisel.aisnet.org/neais2025/30
Di, K., Li, K., Luo, X. Robert, & Wu, S. Overlimit Effect of Promotions: Empirical Evidence from a Cross-platform Perspective. Revise and Resubmit at Decision Support Systems.
Wu, S. (2025). Trust Repair in AI-Based Recruitment. Proceedings of the New England AIS Conference (NEAIS 2025). Available at AIS eLibrary: https://aisel.aisnet.org/neais2025/30
Shishi Wu & Wei Zhang. Length Matters: Evaluating Quality Implications of Online Reviews. (Target submission: Decision Support Systems)
Wu, S., & Zhang, W. Exploring Affordances of Short Video Platforms through Qualitative Analysis.
Wu, S., & Zhang, W. Investigating the Impact of Short Video Platform Affordances on Flow Experience Using Mixed Methods.
Wu, S. Revolutionizing Recruitment: The Role of AI Interviews in Modern Hiring.
Wu, S., Xiong, J., Zhao, Z., Li, H., & Xiao, P (2026). Choice Without Choosing: The Hidden Architecture of AI-Driven Digital Platforms. Production and Operations Management Society (POMS) Annual Conference, Reno, NV.
uan, Y., Wu, A., Zhao, W., & Wu, S. (2026). Informative vs. Persuasive: How Communication Style and Teacher Personality Shape Crowdfunding Success. Production and Operations Management Society (POMS) Annual Conference, Reno, NV.
Wu, S. (2024). Understanding Adolescent Addictive Usage of Short Video Platforms: An Affordance Perspective. China Summer Workshop on Information Management (CSWIM), Xiamen, China.
Wu, S., & Zhang, W. (2023). Short or Long? Online Reviews’ Quality Implications. Midwest United States Association for Information Systems (MWAIS), Minneapolis, MN.