Topics: Short video platform affordances and user engagement; Social media policy and governance; AI-driven recruitment and human resource analytics; Business analytics utilizing unstructured data (text, images, videos, behavioral patterns); Security behavior and privacy concerns in digital platforms; Data-driven decision-making in marketing, operations, and strategic management.
Methodologies: Machine/deep learning, mixed methods analysis, econometric modeling, network analysis, optimization techniques, causal inference, lab/field experiments, behavioral analytics, and security risk assessment.
Wu, Q., Gong, J., Wu, S., Li, X., & Lin, J. (2024). Optimization of Ecosystem Service Bundles from a Trade-Off and Synergistic Perspective: A Case Study of Qinghai Province. SSRN. Available at SSRN 4944559.
Shishi Wu & Wei Zhang. Length Matters: Evaluating Quality Implications of Online Reviews. (Target submission: Decision Support Systems)
Wu, S. (2024). Understanding Adolescent Addictive Usage of Short Video Platforms: An Affordance Perspective. Presented at CSWIM 2024, Xiamen, China.
Wu, S., & Zhang, W. (2023). Short or Long? Online Reviews' Quality Implications. Presented at MWAIS 2023, Minneapolis, USA.