And here comes the spring! Just around the corner which brings us to one of the exciting notions for every car lover. Yes, you guessed it right - it’s the car show! If you are one of the guys who own a car collection or just have eccentric love for them, enjoy being among the network of the car clubs and businesses… it’s going to be so much fun for you.
A car show is an excellent business strategy, even from a bidding point of view. Although organising one can be tough as nails but even so, you can make it doable with some easy steps.
To organise the best car show you need to get your hands on the best and reliable local auto transport company because you will have your cars coming from various destinations. Once you have finalised the auto shipping that’s when you can really begin taking these steps.
So you are organizing the car show by yourself.
That’s great.
To make the visitors remember your name and the shop’s name then it’s time you put it in front. It should be catchy. It could even be something like “James Classic Auto Annual Car Show!”...well you get the idea.
It’s good to make it appealing. The name must say it all without adding the adjectives that would just act like glitter.
Remember how some TV shows represent the “fictional towns” with their local thing going on? Consider doing that. Small towns around the US are known for their special events that become locally popular. The best place to start your car show is to use your personal garage as the location.
Even if your parking is not spacious you can look somewhere within the town premises where a large number of people can gather with ease (amid the pandemic) and be able to maintain a healthy distance too. A one day expense shouldn’t be too much - so it will cost you less money too.
What’s the ideal date for an event like a car show even locally? Weekends are best as it turns out. The majority of people will be able to attend if you pick Sunday. But also keep the weather forecast in mind. Also keep an eye on the calendar to make sure no other local event is happening around the selected dates.
This way your car show will not have a conflict with other scheduled events.
Even a local show held at your garage would need some shout outcall. Flyers would do a great job in the close-knit neighborhood. But if you want other townies to come and visit too then social media is the best bet. Advertise like crazy. Spring and early summer days are a time for such events all around. You can go visit those and spread the flyers or just join the online communities and create an appealing ad and post it on Facebook, Instagram, or whatever medium you use.
Plan this through. Start by showcasing a surprise factor like “something big is coming up” and so on.
You are getting cars shipping from all over or some really far fetched areas. So it’s about time you head to a local newspaper editor to print your story. In small towns, everyone knows everyone. It’s a more common and ideal approach to make its local news.
Then chances are, the car show promotions can go viral too this way.
It’s a car show, but a car show with one bite-size food is always better. So you got two options. Either make a profit from selling sodas by making a cheap stall or a local caterer or food truck deal with the munching snacks.
It’s not a surprise where there are drinks and food, people tend to stay longer. You can't overlook the importance of serving the visitors. Being a host you have to take care of it too.
You need to plan the car show properly so that nothing primary of importance is missed. Don’t forget to hand out the pamphlets containing information about your shop. Make rounds to introduce yourself to participants and attendees. This is one PR strategy that would never fail you.
Keep it professional as best as you can. Keep everyone posted online. so, that’s how you can begin with the car show. So what do you think? How do you plan to start it?