Let's be honest.

The reason why people don’t like dental appointments has nothing to do with them being irresponsible about their health. It has everything to do with the fact that the dental profession has made them feel this way over the years.

Of course, dentists have their part to play too.

Dental care, for a very long time, meant pain, emergency, and fear communication. "If you don't treat this problem now, it'll become worse." Or, "You'll lose a tooth." Or, "You should have come yesterday." These just may be medically sound recommendations, but they'll harm a patient emotionally, instead of logically reasoning with them, they convey a threatening message.

The lack of transparency is also another reason that may cause unsatisfactory outcomes among patients. Many people present themselves at a clinic without knowing the process that is going to be undertaken, the time needed, whether it is painful, and the cost that is required. When these aspects seem rushed and unclear, the trust is broken, and fear takes control.

Next comes the judgement component. Remarks such as “You brush your teeth improperly” or “Your teeth condition isn’t good” may actually contain a grain of truth but entail a certain degree of shame. Who enjoys being criticized? People always feel nervous enough without being made to feel like children needing because of improper oral health.

Modern dentistry is so much more advanced. Pain management systems are improved. Safety measures are better. Predictability of results is possible. However, communication is not as advanced.

The reality is quite simple: people don’t fear dentistry. They fear not being heard, not being informed, and not being in control.

As dentists themselves begin to slow down, they must explain in straightforward fashion, take into account patient concerns, and do away with pressure in decision-making; they too will find that visits become non-threatening and become a collaborative process.

Trust does not flow from equipment or technology.

It arises out of clarity, empathy, and honesty.