Last updated: 3 October 2026
ShiftBell is a shift reminder and alarm app designed to help users manage work shifts, holidays, alarms, and reminders.
ShiftBell is published by Roots Lab (“we”, “our”, “us”).
ShiftBell stores your shift, holiday, alarm, and app-preference information locally on your device.
Roots Lab does not operate a ShiftBell user-account service or backend server and does not receive your saved shift schedules, holidays, alarm times, or other rota information.
The free version of ShiftBell uses Google AdMob to display advertising.
ShiftBell also uses Google’s User Messaging Platform (UMP) to manage advertising privacy and consent choices where required.
ShiftBell Pro is available as a one-time purchase through Google Play Billing. ShiftBell Pro removes advertising and unlocks additional app features.
ShiftBell stores information required to provide its core functionality within the app’s local storage.
This may include:
Shift titles, dates, start times, and end times
Holiday entries
Alarm and reminder settings
Wake Up, Get Ready, and Leave alarm settings
Minutes-before-shift settings
Snooze settings
Selected alarm sound or Android ringtone URI
Vibration preferences
12-hour or 24-hour time-format preference
Shift templates and other ShiftBell configuration
Local information required to remember whether ShiftBell Pro has previously been verified on the current installation
Your shift schedules, holiday dates, and alarm configuration are not sent to Roots Lab.
Locally stored information is used to provide ShiftBell features such as displaying your rota, scheduling alarms and notifications, restoring alarms after a device restart, displaying widgets, applying your chosen preferences, and providing Free or Pro functionality.
Roots Lab does not use your locally stored shift information for advertising or profiling.
The free version of ShiftBell uses the Google Mobile Ads SDK (AdMob) to display advertising.
When advertising services are used, Google may automatically collect or process certain information. Depending on your device, location, privacy choices, and Google’s advertising configuration, this can include an IP address, general location inferred from the IP address, advertising or device identifiers, app interactions such as launches or ad taps, diagnostic information, and information relating to advertisements displayed to you.
This information is processed by Google for purposes including advertising, measuring advertising performance, analytics, security, and fraud prevention.
ShiftBell does not send your saved shifts, holiday entries, alarm times, or shift titles to AdMob for advertising purposes.
Users who purchase ShiftBell Pro do not receive advertising within ShiftBell.
Google’s handling of information is subject to Google’s own privacy policies and terms.
ShiftBell uses Google’s User Messaging Platform (UMP) to obtain and manage advertising consent where required.
For users in applicable regions, including the European Economic Area, United Kingdom, and Switzerland, ShiftBell may display a privacy message allowing you to consent, decline consent, or manage your advertising privacy choices.
Your choice may affect whether personalised, non-personalised, or limited advertising can be shown.
Where required by Google’s privacy system, ShiftBell provides an Advertising privacy choices option within the app so that you can review or change your choices later.
Declining advertising consent does not require you to purchase ShiftBell Pro and does not prevent you from using ShiftBell’s Free features.
ShiftBell Pro is offered as a one-time purchase through Google Play.
Purchases and payments are processed by Google Play. Roots Lab does not receive or store your credit card, debit card, bank details, or other payment credentials.
ShiftBell communicates with Google Play to determine whether the Google account using the app owns the ShiftBell Pro product.
The app may locally remember the most recently verified Pro entitlement on the current installation so that temporary network or Google Play connection problems do not immediately remove access from an existing Pro user.
On a reinstall or new device, ShiftBell can ask Google Play to restore your Pro entitlement using the Google account associated with the original purchase.
Purchase information is subject to Google Play’s own privacy policies and terms.
ShiftBell does not currently include a separate third-party analytics service such as Google Analytics or Firebase Analytics for analysing your personal ShiftBell usage.
However, the Google Mobile Ads SDK may process advertising-related interaction and diagnostic information as described in the Advertising and Google AdMob section above.
Roots Lab does not sell your personal information.
ShiftBell may request or use Android permissions required for its functionality.
These include notification permission for displaying shift alarms and reminders; exact alarm permission for scheduling alarms at the requested time; boot-completed access for restoring alarms after a device restart; foreground-service/media-playback permissions for reliable alarm audio; vibration permission when vibration is enabled; internet and network-state access for advertising, privacy consent, and Google Play-related services; and Google Play Billing permission for ShiftBell Pro purchases.
Advertising-related permissions or identifiers may also be provided through the Google Mobile Ads SDK and Android manifest merging.
ShiftBell does not request access to your contacts, microphone, SMS messages, phone calls, or camera for its normal functionality.
ShiftBell uses Android system interfaces where appropriate, such as the ringtone picker and permission/settings screens.
ShiftBell uses Google services for advertising, privacy consent, and in-app purchasing.
Relevant third-party services include:
Google AdMob / Google Mobile Ads SDK for advertising in the Free version; Google User Messaging Platform for advertising consent and privacy choices; and Google Play Billing for purchasing and restoring ShiftBell Pro.
These services may process information independently under Google’s privacy policies and applicable legal requirements.
Roots Lab does not sell your shift information or provide your saved rota to advertisers.
ShiftBell is a general-use productivity application and is not specifically designed or directed toward children.
ShiftBell does not require users to create an account with Roots Lab and does not knowingly request personal information from children.
Advertising and other Google services used by ShiftBell are subject to Google’s applicable privacy and advertising requirements.
Your shift, holiday, alarm, and preference information is primarily stored locally on your device.
You can remove locally stored information by deleting individual shifts or holidays within ShiftBell, clearing ShiftBell’s application data through Android settings, or uninstalling ShiftBell.
Uninstalling the app removes its locally stored private application data, subject to Android backup and restore behaviour.
Google may separately retain information processed through AdMob, Google Play, or other Google services according to Google’s own retention policies.
Purchasing ShiftBell Pro creates a purchase record with Google Play so that ownership can be restored. Removing ShiftBell from your device does not itself cancel or erase that Google Play purchase record.
ShiftBell is designed so that your rota and alarm information remains on your device rather than being uploaded to a Roots Lab server.
Information transmitted to Google services is handled using the security measures provided by those services. Google states that data automatically collected by the Google Mobile Ads SDK is encrypted in transit.
No method of electronic storage or transmission can be guaranteed to be completely secure.
We may update this privacy policy when ShiftBell changes, when new features are introduced, or when third-party service requirements change.
When significant changes are made, the Last updated date at the top of this policy will be changed.
Users should review this policy periodically for updates.
If you have questions about this privacy policy or ShiftBell’s handling of information, please contact:
Roots Lab
Email: shaneroots23@gmail.com