Hello and welcome!
I’m S. R. Tandon, and I believe in something simple but powerful:
Always start from zero.
In life, in work, in growth — I’ve learned that zero isn’t emptiness. It’s awareness.
Zero is where you pause, reflect, and begin. Only when you truly understand zero can you create ten, a hundred, or a thousand — and do it with purpose.
This website, and everything I offer here — books, clothes, bags, ideas — all come from that place of intention. I source and share products I trust. I don’t sell to chase numbers. I sell to connect, to create value, and to grow honestly from the ground up.
Thank you for being here. Whether you buy something or not, I hope this space inspires you to start your own journey — from zero, with clarity, courage, and care.