Guo, R.#, Jiang, Z., Qu, X.S., and Wu, Yong. Optimizing Dynamic Advertising Strategies under Short-Term and Long-Term Dynamics of Consumer Awareness. Production and Operations Management, Accepted (awaiting publication).
Qu, X. S., Darku, F.B., and Guo, H. 2025. Shapley-Value-Based Feature Attribution for Data Privacy Protection. Forthcoming at MIS Quarterly. [link]
Hou, L.*, Qu, X.S.*, Chen, Y., and Xue, L. 2025. Strategizing Value-added Services for Platform Firms. Production and Operations Management, 34(10). [link]
Liang, D., Feng, H., Qu, X. S., Feng, N., and Li, M. Cooperation between Marketplace Platform and Large Sellers: An Economic Analysis. Forthcoming at Journal of the Association for Information Systems. [link]
Bhargava, H., Qu, X. S., Son, Y., and Sun, D. 2024 Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding. Production and Operations Management. [link]
Qu, X. S., Lotfi, A., Jain, D.C., and Jiang, Z. 2022. Predicting Upgrade Timing for Successive Product Generations: An Exponential-Decay Proportional Hazard Model. Production and Operations Management, 31(5): pp. 2067–2083.
Qu, X. S. and Jiang, Z. 2019. A Time-Based Dynamic Synchronization Policy for Consolidated Database Systems. MIS Quarterly, 43(3), pp. 787-806.
Jiang, Z., Qu, X. S., and Jain, D.C. 2019. Optimal Market Entry Timing for Successive Generations of Technological Innovations. MIS Quarterly, 43(4), pp. 1041-1057.
Jiang, Z., Scheibe, K.P., Nilakanta, S., and Qu, X. S. 2017. The Economics of Public Beta Testing. Decision Sciences, 48(1), pp.150-175.
* Equal contributions in alphabetical order; # Current or former Ph.D. students.
Qu, X.S., Wang, X., Zhao, K., and Jiang, Z. “The Role of Social Influence in the Co-Diffusion of Information and Behaviors in Online Social Networks."
Tong, Z., Qu, X. S., and Feng, H. "Don’t Kill the Web: Strategic Channel Design for UGC Platforms in the App Era."
Feng, H., Qu, X.S., and Jiang, Z. "Relevance or Profits? Cost-Aware Recommender System Design for Streaming Services."
Bhargava, H., Qu, X. S., and Sun, D. “Sleeping with the Enemy? Co-Funding Your Competitor's Product Development.”
Bhargava, H., Lee, J. H., Qu, X. S., and Sun, D. “The Influence of Malicious Behavior on Online Ratings.”