In this essay, I am going to explain how this music video is demonstrating stereotypes between male and female. Men in this video, are fully clothed, which expresses domination and power. However, women are mostly unclothed, which expresses submissiveness and lack of power. The video is showing how the women priority is to make the men look good and how their bodies should look. The women are skinny with their breasts on display, while dancing around the men who are fully clothed. This video shows syringes that signifies that women should use a filler to make the butt and breasts bigger for men's "appreciation and satisfaction". This video depicts them to be barn animals: they play the banjo, hold barn animals, and have hay as a setting. This music video treats women poorly, compares them to animals, dominating them, as well as expressing what society's and men's definition of what "beauty" is.
The men in the video expresses domination. As shown in figure one, the men are all fully clothed, while starring at the women dancing alongside them nude. In this video, as evidenced by the stop sign on one of the women's butt, she looked very uncomfortable as if someone was in her personal space and was touching her in a inappropriate way. The video leads to make people think that women don't have any control of themselves, and that men can over rule anything a woman has to say about herself and her personal space. Also in the video, Thicke was seen blowing smoke in a woman's face, which proves my point further about domination. In Kilbourne's article, she explains, "When power is unequal, when one group is oppressed and discriminated against as a group, when there is a context of systemic and historical oppression, stereotypes and prejudice have different weight and meaning" (page 501)
This music video encourages men to disconnect themselves from women. There are two guys, one is speaking to the lamb, and the other is speaking to the woman. The one speaking to the lamb is happy and acting like he's treating the lamb with respect like a friend. The other guy is looking like he is speaking to the woman in a demanding and controlling way, as if she is the animal. The woman looks very uncomfortable as if she is being fully controlled like an animal would be, as shown in figure two. The guy looks like he is demanding that she walk in a certain direction, by the way he is pointing his finger with a controlling look on his face. There is also a scene in the video where one of the guys is brushing the ladies hair as if she is a horse or a dog, and that he wants to groom her like she is his personal pet. Later on in the video, there is a scene where they are playing the banjo in a area with hay and they have one of the women on her hands and knees like she is a animal. They are using her to prop their feet on her like a stepping stool, as if they can step all over her like she is nothing but an animal to be used to step all over. Finally, they all openly stare at the women in a manner that looks like they are about to tell the women to "go wild." They use animals to provoke male instincts in a sexual manner. In this video, it can relate to what Kilbourne said, "Turning a human being into a thing, an object, is always the first step towards violence..." (page 499)
Thin women are prominent in this video and shows that is what society's ideal beauty is. In the video, the syringe near her bottom area, is proof that filler is what today's beauty has come to, as shown in figure three. If women do not have big busts or buttocks, then they aren't labeled as beautiful. In the video, it looks as if they are trying to force the woman to get bigger butts or breasts and that they do not have a choice in the decision. They are also looking at the women in a way that shows if they do not have butts or breast the size that the men want them to be, that they will not be accepted by the men. Kilbourne states, "All women are vulnerable in a culture in which is such widespread objectification of women's bodies, such glorification of disconnection, so much violence against women, and such blaming the victim." (page 504) Objectifying women in this manner can uplift society to cause degrading women and violence towards them, especially if they don't uphold society's view on what "beauty" is.
Women are objectified more often than not. Society can be cruel, and if a woman wants to be "accepted", she has to obtain an unrealistic image. Domination in this music video shows inequality among men and women. Women are being symbolized as the less equal and powerful between the two. According to the video, in order for women to gain equality, they have to redefine themselves to the image of men's satisfaction. Objectification and degradation against women in this video is at full force.
Kilbourne, Jean. "Two ways a Woman Can Get Hurt: Advertising and Violence." Rereading America, edited by Cullen, Colombo, & Lisle, Bedford/St. Martin's P, 2016, pp. 488-513
Killing Us Softly 4. Directed by Sut Jhally, performance by Jean Kilbourne, The Media Education Foundation, 2010.
"Blurred Lines" YouTube, uploaded youtube, 28 Mar. 2013, youtube.com/watch?v=zwT6DZCQi9k