Sharp Tack Media
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Sharp Tack Media is a full service digital agency specializing in helping small and medium businesses navigate the digital landscape. We provide a wide range of services including web design, graphic design, web development, digital marketing, SEO and branding services. Our primary goal is to provide excellent customer service to our clients and to provide a positive ROI every time. We believe in doing business the right way in an informative and transparent environment.
Every business has a Portland Web Design, and if you’re reading this post, it’s safe to assume that you treat it as an essential part of your marketing strategy. If so, you must conduct SEO audits regularly, specifically after outsourcing your website move.
The great thing is, SEO audits are easy to do with the help of some free tools available online. In this blog post, we’ll cover some of the basics of an SEO audit.
What Is SEO, And Why Do You Need It
An SEO audit is a way to evaluate your website’s performance and effectiveness in search engines.
Reasons For An SEO Audit
An SEO audit can help you identify any potential problems with your website. It includes:
identifying duplicate content or broken links that need fixing to improve the quality of your site.
Identifying other potential problems with your site to improve its performance ensures things are running smoothly with your online marketing strategy.
How To Find Your Site Map
Your site map is a critical component of your website. Its structure and content can affect how well search engines can crawl, index, and rank it.
A poorly structured or outdated site map will not show up in Google’s organic (nonpaid) results for relevant queries. Moreover, most crawlers rely on site maps to help them understand the structure of a website. Thus, when your sitemap doesn’t work, you’re limiting your presence online.
There are many ways to find your site map. These can include:
Navigating to the HTML source code of your site
Using Google Webmaster Tools or Bing Webmaster Tool
Analyzing your website’s code for “sitemap” and related content
These are just some of the basics, and you can find more in-depth information about it.
How To Check For Broken Links On Your Website
To check for broken links on your website, you need to know how a site map is structured. For example, if your site has more than one hierarchy, you will need to provide a separate URL for each level or branch of links from the “root” or main commands and information.
To check if there are broken links within a specific website, follow these steps:
Visit every page on the website. Watch out for remarks, such as “Page not found” or “404 errors”.
Note these broken links that do not lead anywhere.
If you find one or more broken links, go back and edit them accordingly by removing any spaces within URLs (if applicable). You may also remove hyperlinks containing external information such as phone numbers or email addresses.
How To Check For Duplicate Website Content
The first thing to do to determine duplicate website content is to access search engine logs. You will use these logs to decide how many times a page has been found. Then compare it against the number of pages indexed by Google or Bing (or whichever one you are using).
Next, you may also use a tool for duplicate content on the internet, such as Copyscape or Duplicate Content.
Lastly, you should check whether or not Google has found your page and given it a penalty by using their Search Console. If they have penalized that URL, then you know there are some issues with duplicate content.
Why Does Google Penalize Websites With Too Many Ads Or Pop-Ups
Though it might be a way to monetize your website, Google does not like ads that disrupt the flow of your website. Instead, they want users to navigate freely and without interruption issues.
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1. Create A Professional Email Address
Create an email address for the company that includes its business name and domain name. If your business’s current email sounds spammed, personal, or unprofessional, make sure to get a new address immediately
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2. Keep Your Social Media Profiles Updated With Fresh Content
With most of the population signing up for social media accounts, it is essential to make sure that yours is updated. It means your account should have fresh content regularly and also responding to messages or comments promptly.
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If you don’t know where to start, you may begin with mixing evergreen and seasonal content. This content can be anything from blog posts, videos, images, or infographics.
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3. Make Sure To Tag People In Photos Or Posts
Tagging people in photos or posts that you post on Facebook and other social media sites will help people find your content more easily. It is also a great way to connect with existing clients and potential audiences who may not follow you on these platforms.
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4. Be Careful About What You Post Online – If It’s Not Appropriate For Work, Don’t Post It!
It might be tempting to post non-related matters on your business website. However, this is not a good idea because it will confuse potential customers about your company’s offers.
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5. Integrate Your Website Content
If your website is integrated with your social media platforms, include links back to the blog in all of your posts so readers can subscribe.
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Include a call to action at the end of blog posts and any other content you publish online. It might include directing readers to subscribe for new blog posts via email or following your business on social media sites, like Twitter and Facebook.
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6. Use The Right Hashtags When Posting On Twitter Or Instagram
You want to create a memorable hashtag and be used by other people, but it should not sound like an advertisement. For example, if your business is related to fitness and you’re promoting an event about healthy eating habits, “#healthyliving” might work.
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The right hashtags can help you gain visibility online and might even generate new customers for your company.
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Some of the most popular is “#followback,” which is used to request that followers follow each other; “#tbt” or #throwbackthursday, which highlights nostalgic pictures from the past week; and “#instatips,” which is used to ask for health, beauty or fashion advice.
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Are you worried about the amount of time it’s taking your company to maintain its online presence? If so, you’re not alone. Many companies are struggling with this problem as well, especially after a successful outsourced website move.
The good news is there are several ways to deal with this issue and successfully maintain an online presence for your business! In this blog post, we will discuss six steps that will help keep up your momentum on social media, blogs, and other areas of the internet that need constant attention.
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What Your Logo’s Color Says About You
Your logo is the first thing that a visitor will see when they come to your website. Your audience will be drawn in by your logo’s vibrancy and design, but if you’re not careful, those traits can hurt your conversion rates rather than help them. The colors may also affect how visitors perceive it and determine whether or not they want to stay on your site for any length of time.
This post will discuss some tips on choosing the right color for your logo to increase conversions and improve customer experience.
Color Psychology And The Impact On Your Logo
Colors can affect your mood, emotions, and perceptions. This fact doesn’t just apply to you as an individual; it also applies to your site visitors. Specific colors will make them feel more welcome, while other colors will leave them cold or even repulsed. But don’t worry, there’s a science behind color psychology that you can use to your advantage.
Colors And Their Meanings
There are many colors globally, so how do you know which color is right for your logo? We’ll cover some of the most popular ones:
Blue
It is used by most Fortune 500 companies and is considered a great option because it’s professional and conservative. Blue is often associated with confidence and trustworthiness; therefore, this color might not work for websites trying to convey warmth or friendliness.
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Sharp Tack Media
9009 SE Adams St #1911
Clackamas, OR 97015
(503) 451-6675
Website: https://sharptackmedia.com/
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CALENDAR OF EVENTS
Yellow
Some say that yellow leaves a negative impression, but it can be welcoming or playful when used in moderation. It is also said to increase appetite.
Green
The color of growth, which may make your site seem more modern or eco-friendly.
Red
Red has been shown to raise blood pressure and stimulate discussion in a post. It is also associated with power and confidence.
Orange
Depending on the hue, it can be seen as a playful color or buffering for sites that need to look refreshing. This energizing color might be good for promoting actionable items on your site. However, use it with caution as it also tends to be overpowering.
Pink
Known to be feminine, the color pink is not always soft, depending on how you use it. This color could also make your site seem more serious or lighthearted.
Purple
A color that is associated with creativity and royalty, but some may perceive it as feminine.
Black
Black is the color of sophistication or elegance. This color is an excellent option if you want to make your website seem more upscale.
The Color Wheel: How To Choose Your Logo’s Color Palette
In the world of color, there is a lot to take into account. You need to consider your logo and branding colors and look on various devices — desktops, smartphones, tablets, or laptops.
It can be challenging to choose the right color for your company logo, blog post titles, and social media posts when working with many different colors. Fortunately, there is an easy way to work around this problem using The Color Wheel. With the help of a color wheel, you’ll be able to choose the best colors for any other project.
To use the color wheel in your palette, you need to know if your image or design has a “cool” or “warm” color tone. Cool colors are usually blue and purple, whereas warm colors range from yellow to red on the spectrum. Below is an example of how these two types of color tones can be used in projects.
Cool colors create a feeling that’s more modern and sleek.
Warm colors are more inviting and create a sense of warmth.
The color wheel can also be used in projects that need a logo design or branding work. It helps choose an ideal color palette and guides setting up a cohesive branding package.
How To Use Colors For Conversions, Engagement, And More
Many believe that specific colors can work well when you want to increase your engagement.
For example, blue is calming and serene. It’s also associated with trustworthiness. This may be why Facebook chose this color to fill in its logo (and why it is usually the most popular choice).
Another favorite for increasing conversions and engagement levels is red, bold, powerful, and exciting. As mentioned, these colors can help your audience feel excited about what you’re offering.
You can also use colors to set the mood. Colors like yellow and green are associated with happiness, so they’re perfect for creating an upbeat environment where people feel comfortable shopping around your store.
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In addition to being user-friendly, the website should also be search engine friendly. This is because you want to be seen the moment customers would hit one of your keywords. In that way, you would then be able to show them what it is that you are offering. Aside from being search friendly, your website should also be easy to update. This is important because changes are bound to happen. So by being able to update your website, you would also be able to update your customers on new products, changes and offers that you might possibly have.
Affordable web design services should also be innovative and offer various web design options. They should also be able to customize to suit your needs and insert custom animation if necessary. The staff that would be assisting you would also need to be friendly and understanding of your needs. They should understand that what you are doing is for your business and like you they should also hope to succeed in helping you run your business through the services that they are offering.