Do you want to pursue your higher education and are considering a masters in digital marketing? Is it worth studying for a masters in digital marketing?
To help you to take decision, here’s described in the detail, why masters in digital marketing, what the scope of it looks like and what are your best options and alternatives.
So without further discussion, let’s understand this.
What is Masters in Digital Marketing?
A masters in digital marketing is a professional course that is mostly 1-2 years long depending on the institute. It is a postgraduate course and thus, the minimum eligibility criteria is a graduation degree.
In a masters in digital marketing program, all the topics of digital marketing are taught in detail keeping in mind the corporate application of each.
Cracking admission in a masters program is more challenging than certificate courses because this is a slightly professional course and candidates are chosen based on their diligence, capabilities and dedication.
Scope of a Masters in Digital Marketing in India
Digital marketing started out as a value-added skill that was pursued by anyone who wanted to upscale themselves digitally and add value to their CV. Thus, previously there were only certificate courses and webinars available.
Today, digital marketing has made its way into higher education. There are sufficient credible universities and colleges offering PGDM in digital marketing and Masters in digital marketing.
This is because digital marketing picked up tremendously in the last few years and the growth accelerated even further during and post-pandemic. Companies were in dire need of digital marketing professionals. They even have independent digital marketing departments now!
Looking at this demand, the education industry realized the need for imparting professional knowledge on digital marketing and hence, came in MBA’s & Masters in Digital Marketing.
The scope of PGDM in digital marketing in India is very bright with more and more credible institutions making it a part of their offerings. And this in turn also supports the fact that digital marketing as an industry is gaining a lot of importance and growth.
So, is it worth studying for a masters in digital marketing?
Yes, it is definitely worth it if you want to make a career in this industry and excel at it. And that’s not all. There are many reasons why it is worth pursuing. Here are a few.
8 Reasons Why You Should Pursue A Masters in Digital Marketing
1. Higher Demand
With the increasing scope of digital marketing and its need in small to large companies, there is a high demand for candidates who have studied digital marketing in-depth and have a more concise understanding of each digital marketing discipline.
2. Professional perspective
A masters program offers a more professional approach when it comes to learning and practicality of the skills. You are trained precisely in managerial skills so that you can blend in the corporate world much better and seamlessly.
3. Enhance your skills
Digital marketing is an emerging field and certification training starts from teaching candidates the basics of marketing skills and industry concepts. As you learn, you become more inclined towards exploring the field thereby enhancing your skill set.
4. Mid-Senior Managerial Roles
The best part about pursuing a masters in digital marketing is that it prepares you to take on roles directly at the mid-senior managerial level. It doesn’t require you to start at an intern or executive level. You are prepared to take up such important roles right from the beginning. And the list of roles is huge.
5. Higher Salaries
Digital marketing is an emerging domain with a scarcity of skilled digital marketing professionals. This is why companies are willing to offer a high compensation to certified candidates. Experienced professionals who have earned a Diploma in Digital Marketing certificates have a wide range of skills and can demand higher salaries.
6. Value Addition on the Resume
If you’re looking to excel overall at marketing, digital marketing is a very important aspect of it. With a masters on your resume, you will definitely stand out because of the exposure and learning you will have.
7. Entrepreneurship Opportunities
This by far has to be one of the most important reasons why you should consider taking up a masters in digital marketing. Such programs prepare for every facet of digital marketing with business in mind. Thus, it opens entrepreneurship doors for you. You can also pursue PGDM in Enterpreneurship to become a Entrepreneur. So you could either operate a full-fledged digital marketing agency or apply digital marketing to whichever kind of business you decide to start. It’s a win-win situation.
8. Flexibility
The biggest advantages of digital marketing jobs is the flexibility to work from any location as long as you have a good internet connection. Since these jobs are internet-based, physical presence doesn’t matter giving you more freedom.
These are some of the compelling reasons why a masters in digital marketing is a good option
Which is the Best Masters in Digital Marketing Program?
When it comes to digital marketing, you need to look no further. Shanti Business School is the place to be. SBS is the Best Digital Marketing Institute in India.
In this course, you will be taught Digital Marketing Skills along with rigorous training in managerial skills.
A compulsory 2-month internship and guaranteed placement assistance at top companies for mid-senior managerial roles are just a few of the perks of this program.