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Welcome! I am an Assistant Professor in Marketing & Data Science at Centre for Business in Society, Coventry University.
Research Interests:
Supermarket strategies to Reduce Food Waste
Digital Marketing
Peer Reviewed Publications and Under Review:
"Date Debate: How Removing ‘Best-Before’ Date Labels Affects Consumer Purchase Behavior" with Mohammad Iman, Erica van Herpen and Sally Dibb, Journal of Retailing (under review).
"A Bridge Too Far? The Performance Implications of Strategically Emphasizing Advanced Services" with Patricia Roost, Néomie Raassens and Ed Nijssen, Journal of Marketing (under review).
"Do meal boxes reduce food waste from households?" with Sebastian Schuster, Melanie Speck, Erica van Herpen and others, Journal of Cleaner Production (2022).
"Surviving the hectic early phase of the COVID-19 pandemic: a qualitative study to the supply chain strategies of food service firms in times of a crisis" with Néomie Raassens and Hans Haans, The International Journal of Logistics Management (2021).
"Reducing food waste through digital platforms: A quantification of cross-side network effects" with Néomie Raassens, Hans Haans and Edwin J. Nijssen, Industrial Marketing Management.
"Term Based Semantic Clusters for Very Short Text Classification" with Kalliopi Zervanou, Yingqian Zhang and Jasper Paalman, Proceedings of the Recent Advances in Natural Language Processing, 2019, p. 878-887.
"Lost and Found: Predicting Airline Transfer Baggage At-risk of Being Mishandled " with Kalliopi Zervanou, Uzay Kaymak, Yingqian Zhang and Herbert van Leeuwen, Proceedings of the International Conference on Agents and Artificial Intelligence, 2020.
Best Industrial paper award.
"Modeling the Costs of Trade Finance during the Financial Crisis of 2008-2009: An Application of Dynamic Hierarchical Linear Model" with Ashwin Malshe and Nicolas Glady, Proceedings of the International Conference on Information Processing and Management of Uncertainty (forthcoming).
Working Papers:
"Sales Impact of Reviews with Verified and Non‑Verified Purchases" with Yi Yin, Ashwin Malshe, and
Suman Basuroy.
"Time-Varying Price Elasticity in a Service Market with Heterogeneous Customer Valuation" with Nicolas Glady and Sarah Gelper.
Work in Progress:
A number of papers related to digital marketing and food waste.
Contact
Email: shantanu.mullick@coventry.ac.uk
Address: Center for Business in Society
Coventry University
Priory Street, Coventry
CV1 5FB, England
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