Shane Paladin
Shane Paladin
Chief Revenue and Customer Officer
Chief Revenue and Customer Officer
Shane Paladin is a global executive whose career spans startups, mid-sized companies, and Fortune 500 corporations. Throughout his professional journey, he has lived and worked across North America, Europe, and Asia, consistently leading organizations through periods of transformation, scaling, and value creation. He brings a pragmatic and hands-on perspective to growth strategies, customer success, and global execution, always focusing on results that align with long-term goals.
With over two decades of leadership experience, Shane has held several C-suite positions, served as a board advisor, and worked as a strategist focused on driving growth. He is dedicated to helping businesses scale with purpose, using a disciplined approach to operations, customer focus, and execution. Shane has developed a reputation for navigating complex environments where transformation, growth, and cultural leadership come together, and he continues to support companies and boards committed to innovation and sustained value creation.
As a board advisor, Shane works with private equity firms on go-to-market (GTM) strategy and its execution, supporting both existing portfolio companies and new investment opportunities. He also served on the board of a company for three years, where he played a key role in guiding the evolution of its business model and supporting the executive leadership team’s continued development.
Currently, Shane leads Marketing, Sales, Customer Success, Channel, and Revenue Operations at Equinix, a Fortune 500 company with multibillion-dollar revenues. In this role, he oversees all aspects of customer and revenue functions, with a focus on driving growth and operational efficiency across the organization.
Before his current role, Shane served as the Chief Executive Officer of a martech SaaS company backed by Nordic Capital, with operations in Copenhagen, London, and Seattle. During his nearly four-year tenure, he led a large-scale global transformation that shifted the company from a position of flat growth and underperformance to sustainable profitability and market expansion.
Under his leadership, the company exited outdated cost structures and upgraded its product and technology foundations. Shane repositioned the company’s GTM approach, moving from the crowded SMB accessibility space to the more substantial $5 billion-plus marketing performance market. This shift led to a 121% year-over-year growth in ARR for that product suite.
Shane also led strategic M&A activities to address product gaps, expanded into Paid Media offerings, and raised customer performance metrics across all areas, achieving a record Net Promoter Score (NPS) of +56. He established new functions, including Revenue Operations, Security, DevOps, Corporate Communications, and Corporate Development. Additionally, Shane undertook organizational restructuring to ensure EBITDAC profitability, allowing the business to reinvest in growth.
Another key initiative he led was the migration of all customer applications from internal systems to AWS. Shane also spearheaded the modernization of legacy platforms and transitioned the company’s development work to a cloud-native architecture, ensuring the company remained competitive in a rapidly changing market.
Before joining the SaaS company, Shane served as President of Services at an enterprise software giant, overseeing a global team of 19,000 employees and generating over €5 billion in revenue. Based out of London and Seattle, he led the shift from traditional consulting services to digital and cloud-delivered solutions. His leadership resulted in steady double-digit growth, the integration of eight legacy businesses, the launch of new digital offerings, and a fast pivot to remote delivery during the COVID-19 pandemic, completing over 4,000 customer engagements in just two weeks with a 100% success rate.
As Global Head of Services Sales, Shane achieved year-over-year growth, consolidated the company’s education division into its core services, and implemented a high-leverage GTM model. This model surpassed topline and contribution goals while reducing sales headcount by 50%, resulting in approximately 400 fewer sales representatives.
In earlier roles within the Greater China region, Shane served as Managing Director of Hong Kong and Macau and later as COO for the area. There, he successfully led a turnaround that brought the business back to profitability and restored its market reputation. He rebuilt the local GTM strategy, achieved 127% year-over-year revenue growth, and launched a WeChat-based demand generation platform that produced €140 million in pipeline in just its first six months. His performance earned top leadership awards within the region.
In his earlier career, Shane held executive positions at high-growth startups. As Chief Revenue Officer at a machine learning firm in Menlo Park, California, he achieved 4.8 times growth in gross ACV bookings within one year. He secured the company’s first seven-figure enterprise deals.
At another startup, which a larger technology company later acquired, Shane served as Vice President and General Manager of Worldwide Field Operations. He played an essential role in bringing the product from beta to general availability, closing 48 enterprise customer contracts in just six months, and helping to drive strategic growth that contributed to the company’s eventual acquisition.
Shane began his career in the technology sector as a founding executive at FocusFrame. There, he led global go-to-market and service delivery initiatives, guiding the company to reach $34 million in revenue across North America, Europe, and Latin America. He also established strategic partnerships with major enterprise software companies, integrating FocusFrame solutions into their testing ecosystems and driving further market presence.
Shane’s leadership style was shaped by his time serving in the U.S. Army with the 25th Infantry Division at Schofield Barracks. His experience leading teams on the front line instilled in him core principles of mission clarity, empowering teams, and maintaining operational discipline—principles that have guided him throughout his professional career.
Shane holds a master’s degree in strategy and innovation from the University of Oxford. He also earned a Bachelor’s degree in Business Administration and Management Information Systems from Saint Leo University, where he graduated magna cum laude.
Throughout his career, Shane Paladin has consistently focused on purposeful growth, operational discipline, and delivering long-term value. His work across diverse industries and global markets reflects his ongoing commitment to customer success, strong execution, and innovation that endures over time.
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Equinix names Shane Paladin as chief customer and revenue officer
Equinix Appoints Shane Paladin as Chief Customer and Revenue Officer
Equinix (NasdaqGS: EQIX) Welcomes Shane Paladin as Chief Customer and Revenue Officer