πLocal SEO Checklist (2025)
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Claim, verify, and optimize the Google My Business (GMB) listing
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Ensure NAP (Name, Address, Phone Number) consistency
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Choose the correct business categories and subcategories
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Write a compelling business description with relevant keywords
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Upload high-quality images, videos, and logo
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Optimize the GMB Q&A section with relevant responses
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Add business hours, including holiday hours
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Publish weekly Google Posts for promotions and updates
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Monitor and respond to customer reviews professionally
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Track Google My Business Insights for engagement analytics
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Conduct a local keyword research strategy
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Optimize title tags, meta descriptions, and headers with local keywords
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Implement Local Business Schema Markup
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Ensure mobile-friendliness and fast page load speeds
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Add embedded Google Maps with the business location
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Maintain consistent NAP details across all pages
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Optimize image alt tags with location-based keywords
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Create dedicated landing pages for multiple service areas
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Include customer testimonials and case studies
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Audit and clean up existing citations for consistency
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List the business in high-authority local directories (Yelp, Bing Places, Apple Maps, Foursquare, etc.)
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Submit business details to industry-specific directories
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Monitor and correct inaccurate or duplicate listings
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Optimize Google, Facebook, and Bing Business listings
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Regularly update business information across all platforms
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Optimize Facebook, Instagram, Twitter, and LinkedIn business pages
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Use geotags and location-based hashtags
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Share Google My Business updates on social media
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Encourage check-ins and user-generated content from customers
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Run location-based social media ads
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Ensure website is responsive and mobile-friendly
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Improve page speed and Core Web Vitals
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Implement SSL (HTTPS) for security
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Optimize for voice search and conversational queries
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Use click-to-call and click-to-map functionalities
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Set up Google Analytics & Google Search Console
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Track local keyword rankings using SEO tools
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Monitor Google My Business Insights
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Set up call tracking to measure phone conversions
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Generate monthly Local SEO performance reports