Problems

- Do not have enough money to go to a nice bar

- Do not have time to go to a bar

- Want to have a nice cup of cocktail by themselves

- For age between 21-35 years old

- Who are dissatisfied with alcohol products on the market

The estimated population between 21-35 of the U.S. was approximately 6,500,000

Alcohol usage

60% that use alcohol

1. 27% who are heavily use

2. About 35% purchase alcohol regularly

$42/month of average spending on alcohol.

Unit price $10

The potential capture of market sales for a year is about (6,500,000 * 35% * 1.25% * $10 * 12 months)=

$ 3.41 million