Bali focus solely on the island for both tourism activities and also services such as accommodations and food & beverages. The focus on a geographical area and also product, which according to Wankhede. K, is local handicrafts which makes Bali a strong competitor in its region. By doing so, not only can Bali maximize profit, it can also gain more popularity as a tourism destination which will lead to an increase in arrival of tourists to the island in the near future. 

The small island of Bali is one of the most desired vacation destination in the world, let alone in its region of South East Asia. There are plenty of other tropical island around the region but why is Bali so well-known among international tourists? This is where product differentiation play its role as the whole tourism industry of Bali will attempt to create differences between their products such as tourism agencies offering distinctive activities and hotels and restaurant utilize Artificial Intelligence (AI) to improve their service which makes it different and competitive in the whole industry.