Rocco Servidio is an Associate Professor of Social Psychology in the Department of Culture, Education, and Society at the University of Calabria, Italy. In December 2023, he was awarded the National Scientific Qualification as a Full Professor in Social Psychology (PSIC-03/A).
Rocco’s research and academic work encompass both the foundational and applied aspects of Social Psychology, focusing on theoretical, methodological, and practical dimensions. His studies address enduring topics in the field, such as social identity and prejudice, which remain vital for understanding intergroup relations and their implications in contemporary society.
Another significant area of his research is the application of Social Psychology to technology-related behavioral addictions. His work investigates the psychosocial factors contributing to the risk of technology addiction, examining various digital tools and online environments. This research aligns with contemporary theories on the interplay between individuals and technology, exploring risk factors such as personality traits, self-concept clarity, and social comparison, while also considering self-esteem as a protective factor.
Additionally, Rocco’s work includes the validation and adaptation of research instruments for use in the Italian context, ensuring methodological rigor in studying these thematic areas. His contributions aim to deepen our understanding of how technology impacts personal and social well-being and interpersonal relationships within a rapidly evolving digital landscape.
Prejudice and intergroup contact
Social Psychology applied to technology-based new behavioural addiction