SEO is the process of helping your website rank higher on Google and other search engines, thus getting your site in front of more people, increasing business, and making you an industry leader. It is extremely important that you have a solid strategic plan in place before you dive in. It is extremely important to understand that SEO is not something that can be given a half-hearted approach; You must have a solid strategic plan before you dive in. It's good to rank for keywords, but it's also important to make sure you're reaching your users at every stage of the buying process.