Teaching

Teaching Assistant

• Innovations in Advertising (Course Code: ADV360, Fall 2025)                  

       College of Media, University of Illinois at Urbana-Champaign.                                         

• Media Research Methods (Course Code: JMCO414, Fall 2021)                             

School of Media and Communication, Korea University.   

Invited Guest Lecture 

• Building a K-pop Brand: Strategy Behind the Stage (March 2026)
  Branding Entertainment (ADV490/590),
  College of Media, University of Illinois at Urbana-Champaign.  

• Technology and Data in the Entertainment Marketing (December 2025)
  Innovations in Advertising (ADV360),
  College of Media, University of Illinois at Urbana-Champaign.  

• Data Practices in the Media Industry (June 2025)
  Introduction to Media Data Science (JMCO248),
  School of Media & Communication, Korea University.

• The Structure and Strategy of the Music Industry (April 2025)
  Entertainment Industry Theory (112937),
  Media School, College of Information Technology and Convergence, Pukyong National University.

• Careers in the Entertainment Industry (November 2024)
  Entertainment Industry Professional Mentoring Program,
  Ministry of Employment and Labor.