Knowing what off page SEO is is essential for anyone who wants to be a market leader. After all, only those who know this concept can prove that they are a reference in the subject and stand out from the competition.

Anyone who works with Digital Marketing knows that few online advertising strategies are as effective as appearing in Google's search results.

This is because thousands and thousands of people daily search the site, which means that your brand would reach an unimaginable audience reach.

· But first you need to consider Google’s ranking factors to be able to prove that your site is capable of providing a good user experience.

· For this there are SEO techniques, that is, website optimization. And we can divide them into two aspects: SEO on page and off page.

· SEO on page is a practice that corresponds to the quality of the content produced and the use of keywords, for example, all within your own channel.

Off-page SEO, on the other hand, refers to techniques outside your website's domains and which can prove your company's authority in the matter. Still don't know what off page SEO is? Then check out the content and learn everything about the topic:

What is off page SEO?

Discover the importance of this practice

The name may seem like something very complicated, but in fact it refers to a simpler practice than we could imagine. This is because within the SEO techniques, the off page refers to all practices outside a web page and which are beyond the control of the manager of it. That is, it is the technical term used to speak of internal, external or even incoming links, those made by other sites to direct to yours. Although they seem like a simple exchange of links, in fact they represent votes capable of proving the relevance and authority of your page for Google's ranking criteria. But before you go hunting for links, first you need to know what makes a link a good vote.

Know the factors off page

As we saw earlier, off page SEO is one of the main techniques for website optimization. That's because that way you become a reference on a certain subject and prove your authority on it to Google when it is analyzing your site before defining what position it will occupy on the results page. Therefore, it is not any link that will fulfill the demanding requirements of the search engine, after all, with so many contents spread over the web, we need to separate the wheat from the chaff.

However, you need not be concerned about this, as we have prepared a list with some of the criteria analyzed by Google to judge the quality of the off page factors:

· the number of sites that link to your site;

· the Page Rank of the sites that are linked to your site;

· which sites link to yours;

· how long your site has been linked;

· the relevance of the pages that have links pointing to your site;

· the anchor text used in the link which points to your site.

Paying attention to these details, you can already explore the world of website optimization techniques. But first, let's check out the advantages of doing all this work.

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