1. CPC - Cost Per Click

2. CTR - Click-Through Rate

3. CPM - Cost Per Thousand Impressions

4. ROAS - Return On Ad Spend

5. CPA - Cost Per Acquisition

6. PPL - Pay Per Lead

7. PPC - Pay-Per-Click

8. CPV - Cost Per View

9. SEO - Search Engine Optimization (often used alongside PPC in digital marketing)

10. Ad Rank - The position your ad appears in

11. Impressions - Number of times your ad is shown

12. Conversion Rate - Percentage of clicks that lead to desired actions (like purchases)

PPC (Pay-Per-Click) is a form of online advertising where you pay a fee each time someone clicks on your ad. It helps drive targeted traffic to your website, increase brand visibility, and generate immediate leads. By targeting the right audience on platforms like Google Ads and social media, you can achieve measurable results and grow your business.

We run PPC campaigns on major platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and YouTube. We choose the best platform based on your target audience, industry, and campaign goals.

• Small Business (1-10 employees)
  Budget: $500 - $2,000 per month
  Ideal for local businesses looking to increase visibility and drive leads with a focused approach. We optimize ad spend for local targeting.

• Medium Business (11-50 employees)
  Budget: $2,000 - $10,000 per month
  A mid-range budget allows for broader targeting and testing of multiple ad types (search, display, social media ads) to drive more traffic and conversions.

• Large Business (51+ employees)
  Budget: $10,000+ per month
  With a larger budget, we focus on expanding brand reach, optimizing multiple campaigns across several platforms, and increasing conversions on a larger scale.

We assess your business goals, competition, and industry to recommend a budget that aligns with your objectives. Factors like your target audience, geographic area, and desired outcomes (e.g., leads, sales) influence the budget and campaign strategy. 

PPC campaigns can provide immediate results, including increased website traffic, higher conversion rates, and improved brand awareness. We track key metrics like CPC (Cost Per Click), CTR (Click-Through Rate), and ROAS (Return On Ad Spend) to ensure your campaign is effective and delivers the best possible ROI.

Yes! We offer PPC audit services to assess your current campaigns. We’ll identify opportunities for optimization, improve ad targeting, refine keyword strategies, and adjust bidding strategies to maximize your budget and performance. 

You can start seeing results within the first week of launching a PPC campaign, such as increased traffic or clicks. However, to see optimal long-term results and better ROI, we recommend running campaigns for at least 3-6 months to refine strategies and achieve higher conversion rates.