Seo tips you can use

1.Analysis and elaboration of the site structure

After collecting the semantic core, it may turn out that for certain queries that are targeted to your business, the site does not have a corresponding page. In this case, we recommend creating it. This allows you to increase the number of interested users who can find the site for these requests.

When developing the site structure and deciding on the need to create a new page, SEO company in Bangalore are guided by:

• to search results for specific queries,

• logical and useful for the user,

• expediency in terms of sales on the site.

For example, on the website of a company that is engaged in the repair and design of houses and apartments, services were presented for the interior design of an apartment, house design, landscaping and landscaping. Our experts recommended the creation of separate pages for the design services of the kitchen, bedroom, nursery, bathroom and so on. Why do this? We believe that no one will argue that the design of the bedroom and bathroom must take into account different features. Accordingly, the target audience has completely different questions, to which she wants to get answers. As a result, new pages with useful content attracted new visitors and potential customers to the site.

2.Work with content on the site

When working with content on the site, 2 situations may arise:

• Optimization of high-quality and useful content on the site is required for new search queries that arose at the stage of collecting the semantic core (how this is done, we will describe in more detail below when describing internal optimization).

• The site content is not informative, not high quality. Or there is a need to create new pages that need content.

In the second case, you need to draw up a content plan based on an analysis of competitors and user intent, features of services or goods. In the technical specifications for each page you need to specify:

• how much text should be;

• what should be in the text (thesis) + keys;

• topic-specific words (LSI) to use in the text;

• answers to what questions of users about the goods or services of a particular company should give the text;

• what photo and video materials are needed in order to supplement textual information.

• Based on the content plan, you need to order or write articles, and then post them on the site.

3.Strengthening Commercial Factors

For service sites and online stores, the main goal is orders, purchases, calls, applications. The set of all factors that are necessary to achieve these goals, and are called commercial factors. Among them:

• feedback form on the site;

• callback order button;

• online chat (a service that allows you to ask questions of interest online and get answers to them);

• basket for online stores (or any other way that allows you to make a purchase);

• booking form for hotels.

• This is not a complete list of the features that should be created for a comfortable order by a user of a product or service.

Also, commercial factors include pages that increase confidence and fully reveal the process of user and company interaction:

• terms of payment;

• delivery terms;

• warranties, conditions of return and exchange of goods;

• certificates of quality of goods;

• permits for the provision of services by the company (medical, legal, construction, etc.), certificates confirming the high qualification of the company's specialists.

4.External optimization

The essence of external optimization is to increase the trust of search engines to the site through links to the site from other high-quality thematic resources. As in the previous stages of optimization, you can not do without a detailed analysis of the link profile of competitors.

When developing an external optimization strategy, it is taken into account:

• Domain age

• The average number of links and the dynamics of competitors;

• types of link anchors (brand, anchor, and anchor-less);

• variety and quality of the link profile (links from catalogs, forums, thematic resources and others);

• link ratio dofollow and nofollow and many others.