Scenario: A digital marketing agency wanted to increase its organic search traffic. Despite producing valuable content, they were struggling with low traffic and a weak backlink profile. Their goal was to improve keyword rankings and overall visibility in search results.
SEO Strategy & Execution:
Backlink Audit & Competitor Analysis: The first step involved performing a comprehensive backlink audit. Using tools like Ahrefs and SEMrush, we analyzed the agency's existing backlink profile. We then compared it with top competitors to find opportunities for improvement.
Outreach for Guest Posting & Link Placements: Our outreach team contacted high-authority blogs, influencers, and niche-specific websites for guest posting opportunities. We also identified broken link building opportunities and approached websites with broken links to offer relevant content for replacement.
Content Enhancement & Linkable Assets: The agency’s website had a good content foundation, but we created additional linkable assets such as case studies, infographics, and long-form guides. These assets were shared through outreach to encourage backlinks.
Content Distribution & Social Sharing: Once content was created, we also leveraged social media and content syndication platforms like Medium and LinkedIn to amplify the content and generate organic links.
Results:
Keyword Rankings: After three months, 40% of their target keywords moved into the top 10 positions.
Backlink Profile: The agency saw a 50% increase in quality backlinks, with many coming from high-authority domains.
Traffic Growth: The organic traffic saw a 25% increase, and their overall visibility in search engines improved.
Improvement Graph:
Organic Traffic Growth:
Before: 15,000 visits/month
After: 18,750 visits/month
Percentage Increase: 25%
Backlink Growth:
Before: 80 backlinks
After: 120 backlinks
Percentage Increase: 50%
Keyword Rankings (Top 3 Positions):
Before: 12 keywords in top 3
After: 22 keywords in top 3
Percentage Increase: 40%
Scenario: A restaurant chain with multiple locations struggled to appear in local search results. They were not listed in the top local pack and wanted to increase foot traffic to their locations.
SEO Strategy & Execution:
Google My Business Optimization: Each restaurant location’s Google My Business (GMB) profile was optimized. We ensured all business information was accurate and consistent across platforms (name, address, phone number, and hours of operation). We also optimized the “posts” feature to share updates and promotions.
Local Citations & NAP Consistency: We ensured that the business’s name, address, and phone number (NAP) were consistent across all directories, including Yelp, TripAdvisor, and Zomato. Local citations were built to improve local relevance.
Local Keyword Optimization: The website content was optimized for local keywords like “best pizza in [city]” and “affordable Italian food in [location]”. We also added location pages for each restaurant, optimized with localized content.
Reputation Management: A reputation management strategy was implemented to encourage customers to leave reviews on their GMB profiles. Positive reviews boosted the restaurant’s trustworthiness and ranking in local searches.
Results:
Visibility in Local Pack: The number of locations appearing in the local pack increased by 80%.
Foot Traffic: The restaurant chain experienced a 30% increase in foot traffic.
Online Reservations: Online reservations through their website increased by 35%.
Improvement Graph:
Local Search Rankings:
Before: 10 locations in local pack
After: 18 locations in local pack
Percentage Increase: 80%
Foot Traffic:
Before: 2,000 visits/month
After: 2,600 visits/month
Percentage Increase: 30%
Online Reservations:
Before: 500 reservations/month
After: 675 reservations/month
Percentage Increase: 35%
Scenario: An e-commerce website selling fashion products had a high bounce rate on mobile devices. They wanted to increase mobile conversions and reduce cart abandonment.
SEO Strategy & Execution:
Responsive Web Design Implementation: We ensured the website was fully responsive, optimizing the design for all mobile devices. This included adjusting images, text, and buttons to be more mobile-friendly.
Mobile Page Speed Optimization: Using tools like Google PageSpeed Insights, we identified that the site’s mobile page speed could be improved. We compressed images, minified CSS and JavaScript files, and implemented lazy loading for faster page rendering.
Optimizing Checkout Process: The mobile checkout process was simplified by reducing the number of steps and improving the design of the checkout form for easier mobile navigation.
User Experience Enhancements: We improved the website’s overall mobile user experience by enhancing the navigation menu and simplifying product search and filter options.
Results:
Mobile Conversion Rate: Mobile conversions increased by 35%.
Cart Abandonment: The mobile cart abandonment rate dropped by 20%.
Mobile Traffic: Mobile traffic increased by 50%.
Improvement Graph:
Mobile Conversion Rate:
Before: 1.2%
After: 1.6%
Percentage Increase: 35%
Cart Abandonment Rate:
Before: 70%
After: 56%
Percentage Decrease: 20%
Mobile Traffic:
Before: 5,000 visits/month
After: 7,500 visits/month
Percentage Increase: 50%
Scenario: A software company offering project management tools had solid content on their website but wasn’t seeing the desired traffic. Their main challenge was driving qualified leads to the site.
SEO Strategy & Execution:
Targeted Long-Tail Keywords: We identified long-tail keywords with low competition and high intent, such as "best project management tools for small businesses" and "affordable task management software". This approach aimed to capture users closer to conversion.
Content Creation: We created long-form content, including “Ultimate Guides” on topics like project management best practices and software selection. The content was designed to be comprehensive and authoritative.
Lead Magnet Integration: To capture leads, we added downloadable resources such as whitepapers and case studies. These resources required visitors to provide an email address for access.
SEO & On-Page Optimization: We optimized existing pages by adding internal links, improving meta tags, and enhancing content with structured data.
Results:
Organic Traffic: Organic traffic increased by 50%.
Qualified Leads: Qualified leads grew by 35%.
Blog Traffic: The blog's traffic saw a 70% increase.
Improvement Graph:
Organic Traffic:
Before: 20,000 visits/month
After: 30,000 visits/month
Percentage Increase: 50%
Qualified Leads:
Before: 500 leads/month
After: 675 leads/month
Percentage Increase: 35%
Blog Traffic:
Before: 2,000 visits/month
After: 3,400 visits/month
Percentage Increase: 70%
Scenario: A SaaS startup was having difficulty attracting traffic and converting visitors to paying customers. The competitive nature of the SaaS market posed a significant challenge.
SEO Strategy & Execution:
Comprehensive Technical SEO Audit: We started with a detailed technical audit to fix crawl errors, improve site architecture, and optimize URL structures. This ensured search engines could efficiently crawl the website.
Content Marketing: We created content around SaaS-specific challenges, such as “How to Scale Your Marketing Automation” and “Why SaaS is the Future of Digital Marketing.” These blog posts attracted visitors who were ready to purchase.
Link Building Campaign: We implemented a targeted link-building campaign by guest posting on authoritative SaaS blogs and collaborating with influencers in the industry.
Conversion Optimization: We optimized landing pages to increase conversions by improving CTAs, creating clear value propositions, and offering free trials.
Results:
Organic Traffic: Saw a 70% increase in organic traffic.
Conversion Rate: The conversion rate increased by 45%.
Keyword Rankings: 20% of target keywords ranked on the first page within 4 months.
Improvement Graph:
Organic Traffic:
Before: 8,000 visits/month
After: 13,600 visits/month
Percentage Increase: 70%
Conversion Rate:
Before: 2% conversion rate
After: 2.9% conversion rate
Percentage Increase: 45%