Whether your website is big or small, there are five requirements which are must do’s when it comes to search engine optimising your business website.
The first key thing is to take the time to do a careful search of all of your keywords and key phrases and make sure that they do relate to what you are selling. Use a good program like Wordtracker or hire someone to do professional keyword research as not knowing your keywords is like driving blind in the dark.
Make sure you write a short descriptive title tag of what each page of your site is all about before you submit it to the search engines. This information can also help the users that are searching for you locate you quickly. ” Avoid the temptation of creating title tags that are longer than 30 characters maximum, since they might have a dilution effect in your rankings of specific search engines.
Make sure that the main text on your web page has the same as the keywords contained in your title tag. This is so that the search engines have something to hook into when they search your site. Try and repeat these keywords two to three times in the main body of the text without sounding repetitive it.
Add a sitemap to your site as that assists both the search engines and users in assessing your pages. It also helps Google properly index your site.
Increasing the number of links that point to your site will boost you in the results pages. You should only link to sites that have similar themes to your site and stay away from bad “neighbourhoods” or so-called link farms or FFA sites. Also, create profiles on as many social platforms as you can these will come in handy later down the track.
When search engine optimising your web pages, there are five necessary things you should avoid doing or all of your hard work trying to achieve rankings will go to waste.
First of all, avoid using cloaking mechanisms. This is automated software that doesn’t work unless it knows the IP address of a search engine spider. Cloaking is a form of SEO deception that serves a unique, optimised page to the search engines while presenting an entirely different page to surfers. Most major search engines will penalize or ban you altogether if you use this tempting black hat SEO technique that often backfires.
Also, you should avoid using professionals that guarantee you a number one position or first page rankings. There is no such thing as this guarantee. To be safe always ask what techniques your would-be SEO firm uses to achieve a proper positioning for your site.
Don’t use software that automatically submits your sites on a daily, weekly or monthly basis, since it might penalise you in the long run. You will be considered a spammer if you submit URLs too often, so don’t submit more than once.
Don’t entrust your site to people that will submit it to “thousands of engines.” There aren't that many search engines in the first place. You will be submitted to link farms.
Keep Flash technology out of your site. As far as your rankings in the search engines go, the best way to develop a website is by using standard technology, such as HTML. Text written in the HTML format is proven technology that all search engines have long recognised and approved, since the beginning of the Internet. Using the right technology will always help your site attain a good position in the search engine ranking pages.
This page SEO Services List including content has been organised by Ron Cripps
Business site: MarketingTilt
Address: 176 Duroby Creek Road Bilambil 2486
Phone: +61755907739