Why You Must Know Your Traffic! The Power Of Using.Google Rank!

Why You Must Know Your Traffic! The Power Of Using Web Analytics

Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?

If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.

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How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.

You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.

The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.

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Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.

Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.

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3 Tips For Building Traffic To Your Website

Doing business on the Internet is not much different from doing business anywhere else. If you are active and creative you will get success. If you have these two qualities it would be wise to use them to build traffic to your website. Getting traffic is not as easy as you might think. Although millions of people use the Internet, there are also millions of offerings out there. If you want to get a share of the visitors you will really have to work hard. To get you started here are some techniques that you can use to build traffic and also improve the search engine ranking of your site.

1. The best way to build traffic is to build an interesting website!

This doesnt mean that we subscribe to the build it and they will come philosophy. However if your website has many pages of information, then each one of those pages will be packed with words and phrases that people will find when they make searches. On the other hand if you have only published a brochure site, a website that is a mirror image of an offline introductory brochure about your company, then there will not be much spider food on your site. That is, there will not be much for search engines to put in their data base, and you will not get much traffic from search engine queries.

Another consequence in building an interesting site is that other sites will link to you, viewing your site as an important resource. In fact, this is what Google had in mind when it set up its current ranking system. A site that is informative and filled with useful information will be noted and other sites will link to it. Each of these links is viewed by Google as a vote for that site. Make your site interesting, and people will link to it without you even knowing about it.

In addition, never underestimate the importance of word-of-mouth. If your site is interesting people will tell their friends and they will check out your site. A content rich site is the first secret of building traffic.

2. Publish some of your information on other websites

This is one of the most effective ways to build traffic. If your site is full of useful material, then other people will also want to publish it on their websites. Webmasters are hungry for content to beef up their sites and their newsletters.

Here are a few places where you can offer your content (but make sure that you put your url and contact information on each article, this is how you actually get the traffic).

You can first submit your article to article directories such as:

📢 ZapContent

📢 http://www.zapcontent.com

📢 EZinearticles.com

📢 http://www.ezinearticles.com/

📢 ArticleCity

http://www.articlecity.com/

📢 Or, you can use an article submission service such as http://www.isnare.com

3. Improve your search engine ranking with on-page and off-page optimization

While good content is an essential part of any traffic building strategy. It also helps to take steps to improve your ranking in search engines. If your content is not optimized it will not get the exposure that it deserves.

You can improve your search engine ranking by placing your important key search terms in the title tag, the description tag, in your sites headlines, and in link text on your web pages. These are the on-page factors of website optimization. If you do this successfully your sites search engine ranking for a particular keyword or keyword phrase will improve.

It is also important to work on off-page factors that are related to search engine positioning. Your ranking is partly determined by how many other websites link to you. If you have published your material elsewhere, then you will get a good amount of important links. If not, you may have to launch a reciprocal links campaign or place your site in paid directories in order to increase the number of incoming links to your website.

Creativity combined with activity is a good recipe for traffic building. Build your site as best you can, and then spread the word about it. Use these three tips and you are sure to succeed.

10 Cost Effective Ways To Promote Your Website

So whats the difference between promoting your website and a brick and mortar store? Thats a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Lets take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if youre on the internet. Of course you have to remember your AOL users wont see you there just as your CBS watchers wont see you on NBC. Most start ups arent going to worry about this problem as they dont have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?

-> Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what youre doing.

-> Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.

-> Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.

-> Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.

-> Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.

-> Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.

-> Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.

-> Write and publish articles just like this one that show your expertise and direct clients back to your website.

-> Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.

-> Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. Its like advertising a garage sale with yard signs all over town. Its like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

10 Cost Effective Ways To Promote Your Website

So whats the difference between promoting your website and a brick and mortar store? Thats a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Lets take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if youre on the internet. Of course you have to remember your AOL users wont see you there just as your CBS watchers wont see you on NBC. Most start ups arent going to worry about this problem as they dont have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?

-> Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what youre doing.

-> Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.

-> Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.

-> Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.

-> Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.

-> Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.

-> Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.

-> Write and publish articles just like this one that show your expertise and direct clients back to your website.

-> Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.

-> Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. Its like advertising a garage sale with yard signs all over town. Its like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Mastering The Google Dance And The Use Of Page Rank

The update of the Google record is frequently alluded to as the Google dance. For a few days when Google is refreshing their list to incorporate new pages and update their calculations, list items nearly appear to take on an unmistakable overflow of energy. High situated locales have been known to drop into close to haziness while the lesser-passed judgment on destinations out of nowhere wind up careering towards discombobulated statures in the rankings. While this wonder is normally moderately brief, enduring just a few days, numerous website admins take it to be an indication of things to come during the following significant update.

Fake Search Engine Results

Google utilizes various licensed calculations to decide the specific positioning of each ordered site. They additionally endeavor to file however many sites and pages as they can discover. To do this they use a huge number of various hosts and over twelve server farms. It is unthinkable for Google to refresh all of these simultaneously and it is likewise inconceivable for them to shift back and forth between utilizing old information and the new refreshed information. This prompts some conceivably slanted outcomes in their postings. Be that as it may, these outcomes are not generally characteristic of future rankings.

Depending Too Heavily On Toolbar PR

The issue for some, website admins is an over dependence on the toolbar page rank. This is an issue for a few reasons. Page rank isnt the most important thing in the world of internet searcher rankings. It is utilized to decide the heaviness of an inbound connection, implying that a connection from a page with a PR5 is obviously superior to a connection from a page with PR2. Notwithstanding, having a PR6 wont essentially imply that your webpage will list over all the PR4 destinations on the web.

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Pertinence Of Website Content

The rationale is genuinely straightforward. The PR of your site is a mathematical worth controlled by various variables including the quantity of inbound connections. Not the slightest bit can this mathematical positioning demonstrate the importance of your site content when taking a gander at a specific pursuit term. Having a PR6 site doesn't really imply that your webpage bears more importance to a specific term than another site with a PR2. Thus, just as the PR of your site, Google should likewise consider the subject and the substance of your site and how important this is to the applicable hunt term.

Toolbar PR Compared To Live PR

Another issue is that the toolbar PR is just refreshed like clockwork or somewhere in the vicinity, now and then more, at times more limited. While youre seeing that your site just has a PR2 it very well may be that it really has a PR more like 5. Your site will get the credit from this live PR in inclination to that of the toolbar PR so dont alarm.

A Final Word On The Google Dance

During the time the Google dance is being finished, the workers situated around various server farms are overhauling and refreshing each in turn. This is the reason a few locales will show misleading outcomes and why a few website admins advantage for a day or two while others miss out. There is literally nothing that should be possible to forestall this Google wonder and there is no way to hustle the interaction up. All that is left is to pause for a minute or two and watch in shock as the Google file moves.

The Most Effective Training For Quickly Learning How To Rank #1 On Google In 2021