Keywords and Title Tags
Search Engine Optimization begins with keywords. When anything is published online, search engines will quickly scan the content and publish the websites that are caught first. By using the right number and quality of keywords, you will be noticed. Per-output, it is suggested that websites use 7 to 10 SEO keywords.
Next, each page of your site must have unique title tags that briefly tell the search engines what that page is about. Back in the day webmasters and SEO’s used to overload title tags with keywords they wanted the site to rank for. This became spammy in the eyes of Google. While title tags should contain at least one solid keyword, it should also look natural. If your site is about “landscaping services for Phoenix”, your title tags on every page should not display “landscaping Phoenix AZ”. Maybe your home page has a title tag that’s something like “Custom Landscaping and Design – Phoenix | ABC Company”, which would tell Google what your whole site is about. Every other page should be unique to that pages content and doesn’t need to display what city you are marketing to. You already conveyed that message with the home page and by doing that to every other page would be overkill.