Digital Marketing

Digital Marketing is popular for these last two years. There are many businesses also spend a lot of budget and time to learn or hire the expertise for do it.

If you don’t know yet what is digital Don’t worry! Read this article what is Digital Marketing to know what the principle of digital marketing.

What is Digital Marketing ?

Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has revolutionized the marketing industry.

A senior associate dean of business programs, Dr. Mark Hobson, said although digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.

Dr. Jessica Rogers, associate dean of marketing programs, said the two disciplines serve to connect with distinct groups of consumers. “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience, some channels are more effective than others.”

What are the Types of Digital Marketing?

Popular Types of Digital Marketing

Here are the types of marketing digital . Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

1.Content Marketing

Content marketing use for telling the story or information to promoting the brands or the products to the customers. It’s kind of a post, status or other information like blogs, videos that showing of how to do somethings.

It works well with any types of marketing digital like SEO, social media marketing and Email Marketing.

Content Marketing is also a strategy that take time to see the result. It’s not like PPC below. It requires space to store the contents (like articles, videos, podcasts, etc.). It’s convenience for audiences visit to see or read that sources and this is also a way that your customer remember your brand and buy your products or services when they need.

2. Social Media Marketing

Social Media is the place for the digital marketing. It can help you to promote a lots such as boost your product which is the way to get new customer and fast. It’s also help you to create the new business account in the media then you can post to promote and sale your products.

The social media that have largest user is Facebook that around 8.8 millions are using it (the data in 2022). Social Media is not only for post, comments, message. To get the the result, It needs work-hard to do new strategic, clear goals and know how to work as team.

To work effectively in Social Media Marketing, you should learn and understand other digital tools like auto setup or schedule the date for post or boost etc. More importantly, you should know how to analytics and tracking the data which help you for strategy for your business.

3. Sponsored Contents

Sponsored content is the way you pay another company or media organization to promote (as the contents) for your brand or your products. This kind of marketing, we see often in Cambodia. Also hiring the influence to promote is most popular and this is a part of sponsored contents as well.

If you ever see famous people in social media, they create the video but in purpose to promote the product that is the sponsored contents. Another example of sponsored contents we can see that there are many pages in media, they wrote about story telling and connect to another services, products or some brands.

4. Email marketing

There is not much for small business that use Email but some kind of business they need to Email with their customers. The Email Marketing is a kind of digital marketing. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.

Email Marketing is also a channel which keep your relationship with your customers as well.

5. Mobile Marketing

The Mobile Marketing is the way to promote your products to your target customer through the mobile phone. It reaches the customer by SMS, Social media, website, Email or other mobile app.

6. Search Engine Optimization (SEO)

This is the process of optimizing your website for the highest "ranking" when it comes to keywords related to your business. The Marketers usually research words and phrases that customers use when they search for something on the Internet, and the marketers use those words and phrases in their content.

7. Pay-per-Click (PPC)

PPC is the way you pay when someone is clicking on your ads. The Popular Pay-per-Click (PPC) is Google Ads, which allows you to promote your website to the top of the page, and Google will charge the cost from you when people click on it.

Other places where we use Pay-per-Click (PPC) is boosting on Facebook. Facebook will charge the cost depends on the target your customer you want to boost. If you choose message boost, Facebook will charge when someone clicks on that message. All of these have known as Pay-per-Click (PPC).

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Create sophisticated, beautiful messages that engage.

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Reach customers with 1-to-1 messages, whether you’re sending 10 or 10 million.

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Why is digital marketing important?

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.

There are a few major benefits of digital marketing:

1. You can focus your efforts on only the prospects most likely to purchase your product or service.

2. It's more cost-effective than outbound marketing methods.

3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

4. Digital marketing is measurable.

5. It’s easier to adapt and change a digital marketing strategy.

6. Digital marketing can improve your conversion rate and the quality of your leads.

7. You can engage audiences at every stage with digital marketing.

Let's dive into them now.

How to Do Digital Marketing ?

1. Define your goals.

2. Identify your target audience.

3. Establish a budget for each digital channel.

4. Strike a good balance between paid and free digital strategies.

5. Create engaging content.

6. Optimize your digital assets for mobile.

7. Conduct keyword research.

8. Iterate based on the analytics you measure.