The official Google answer for questions like "Do you need an SEO?" is that it depends on your specific situation and needs. SEO is important for businesses that want to be found online, but it's not necessarily essential for every website.
Here are some factors to consider when deciding if you need an SEO:
The size and complexity of your website: If you have a large website with a lot of pages, it can be difficult to optimize it for search engines on your own. An SEO can help you identify and fix any technical issues, and they can also help you create a content strategy that will attract visitors to your site.
Your industry: Some industries are more competitive than others online. If you're in a competitive industry, it can be helpful to have an SEO who can help you rank higher in search results.
Your budget: SEO can be expensive, especially if you hire a top agency. However, there are also many affordable SEO services available.
If you're not sure whether or not you need an SEO, Google recommends starting by learning more about SEO basics. There are many resources available online and in libraries. Once you have a basic understanding of SEO, you can assess your website and see if there are any areas where you need help.
If you decide that you do need an SEO, Google recommends choosing someone who is reputable and experienced. You can ask for recommendations from other businesses or look for SEOs who are certified by a professional organization.
Here are some tips for choosing an SEO:
Be wary of SEOs who promise quick or easy results. SEO is a long-term process, and there is no guarantee of success.
Avoid SEOs who use black hat techniques, such as keyword stuffing or link buying. Black hat techniques can get your website penalized by Google.
Choose an SEO who is willing to explain their process and answer your questions.
Overall, the decision of whether or not to hire an SEO is up to you. However, Google recommends that all businesses learn about SEO and consider their specific needs before making a decision.